Brand Tone

Empowering, Snarky/Witty, Rebellious/Defiant, Direct/Bold, Passionate, Community-Oriented

Brand Values

• •Feminism
• •Social Justice
• •Empowerment
• •Freedom of Expression
• •Individuality/Non-conformity
• •Woman-Owned Business Support
• •Activism

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of The Renegade Collective's tone (empowering, snarky, rebellious, direct, passionate, community-oriented) with examples of "do's and don'ts." This ensures everyone creating content is on the same page.
• •Know Your Audience Deeply: Understand their language, their sense of humor, their pain points, and what motivates them. The copy should always speak directly to them in a way that resonates with their "renegade" spirit.
• •Stay True to Core Values: Ensure all copy, even for sales or general announcements, reflects the brand's commitment to feminism, social justice, and empowerment. Avoid diluting the message for broader appeal if it means sacrificing core identity.
• •Embrace the "Snark" (Appropriately): While wit and snark are key, ensure it remains inclusive and empowering, rather than alienating or offensive. The humor should punch up, not down.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or an email newsletter, the tone should be unmistakably "The Renegade Collective." This builds brand recognition and trust. Regular audits of content across platforms can help maintain this consistency.

Social Perception

A Go-To Source for Activist and Statement Apparel/Accessories, Authentic and Genuine, Supportive and Community-Focused, Bold and Unapologetic, High Quality

Copy Examples

• •For a new "Voting Rights" themed pin: Your voice is your power. Don't let anyone silence it. Pin it on, speak up, and #VoteLikeOurRightsDependOnIt. ✊ #TheRenegadeCollective #VotingRightsAreHumanRights
• •For a feminist slogan t-shirt: They whispered, 'You can't withstand the storm.' We roared back, 'We ARE the storm.' Wear your thunder. ⚡ #FeministFury #RenegadeWoman #SmashThePatriarchy
• •Instagram post for a "Science is Real" sticker: In a world of alternative facts, stick to what's real. Science doesn't care about your opinion, and neither do we (when it comes to facts, anyway 😉). Get your sticker and spread some truth. 🔬 #ScienceIsReal #FactsOverFiction #StayWokeStaySmart
• •Email subject line for a sale: Fuel Your Resistance (Without Breaking the Bank!) 🔥 Our Sale is ON. *Body snippet:* Gear up, renegades! Your favorite statement pieces are now on sale. Because fighting for a better world should be accessible to all. #RenegadeDeals #PowerToThePeople
• •Facebook ad for their "For The Resistance" collection: Tired of the status quo? So are we. The Renegade Collective outfits the outspoken, the advocates, the ones who dare to make a difference. Shop our 'For The Resistance' collection and wear your values on your sleeve (literally). #JoinTheCollective #ResistanceIsFertile