Brand Tone

Empathetic & Supportive, Friendly & Approachable, Trustworthy & Knowledgeable, Positive & Encouraging, Helpful & Solution-Oriented

Brand Values

• •Deliciousness without Compromise
• •Family & Inclusivity
• •Support & Community
• •Quality & Reliability
• •Empowerment

Best Practices

• •Embrace Empathy: Always write from a place of understanding. Acknowledge the challenges and frustrations of the gluten-free lifestyle before offering solutions. Use "we" and "us" to foster a sense of shared experience.
• •Keep it Positive and Encouraging: Focus on the possibilities and joys of gluten-free living. Even when addressing difficulties, frame it with an optimistic, solution-oriented perspective. The name "There Is Life After Wheat" itself is a great reminder.
• •Be Approachable and Relatable: Use clear, conversational language. Don't be afraid to share personal anecdotes or admit to imperfections. Avoid overly technical jargon unless clearly explained. Imagine you're talking to a friend.
• •Prioritize Helpfulness and Value: Every piece of content should aim to provide genuine help, whether it's a recipe, a tip, or product information. Ensure instructions are clear, concise, and easy to follow.
• •Show, Don't Just Tell (Deliciousness): Use vivid, sensory language to describe the food. Highlight the positive attributes (e.g., "soft and fluffy," "crisp on the outside, chewy in the middle") to reinforce that gluten-free can be truly delicious. Pair with high-quality visuals whenever possible.

Social Perception

Highly Trusted Resource, Life-Changing for Many, Community-Focused, Authentic & Relatable, Positive & Uplifting

Copy Examples

• •Headline: Tired of gluten-free bread that tastes like cardboard? Body: We get it. That's why we spent years perfecting recipes so you can bite into soft, fluffy bread again. Discover your new favorite – because life *after* wheat should be delicious! #GlutenFreeJoy #NotCardboard
• •Social Media Post: Feeling overwhelmed by your gluten-free journey? You're not alone! Our community is here to share tips, successes, and yes, even the occasional baking mishap (we've all been there!). Let's navigate this together. What's your biggest gluten-free challenge right now? #LifeAfterWheatCommunity #GlutenFreeSupport
• •Product Description (for a recipe ebook): Remember the joy of a warm cinnamon roll? Or a perfectly chewy chocolate chip cookie? With our collection of tried-and-true gluten-free recipes, those beloved treats are back on the table! Taste-tested by our own (gluten-loving!) family, so you know they're *really* good. Get ready to bake, share, and smile. #GlutenFreeBaking #TasteTheGoodness
• •Email Newsletter Snippet: This week, we're tackling [Specific Gluten-Free Challenge, e.g., "Flaky Pie Crusts"]! It might seem tricky, but with our step-by-step guide and a few secret tips, you'll be a gluten-free pastry pro in no time. Let's make something amazing! #GlutenFreeSolutions #BakeItHappen
• •Website "About Us" Excerpt: It all started when my husband's food allergy diagnosis turned our kitchen upside down. The thought of him missing out on his favorite foods was heartbreaking. So, I rolled up my sleeves and got to work. There Is Life After Wheat is more than just a recipe blog; it's a promise that delicious, joyful eating is possible for everyone. Welcome to our kitchen! #OurStory #GlutenFreeFamily