Brand Tone

The brand tone is personal, approachable, and down-to-earth, characterized by a conversational, first-person style. It is friendly, relatable, and community-oriented, maintaining a sincere personality without taking itself too seriously.

Brand Values

• •Small Business and Entrepreneurial Spirit
• •Family and Partnership
• •Local/Regional Pride
• •Accessibility and Relatability

Best Practices

• •Always Write in a Personal, First-Person Voice: Use "I" and "we" to maintain the connection between the owner and the customer. Share personal anecdotes or reasons for selecting certain products to reinforce the brand's story.
• •Blend Sophistication with Relatability: Uphold the "Refined" part of the name with quality descriptions while keeping the language accessible and friendly to honor the "Okie" spirit. Avoid overly corporate or generic phrasing.
• •Emphasize the "Small Business" Angle: Remind customers that their purchases support a small, family-founded business. This is a key differentiator and a value proposition that resonates with many shoppers.
• •Incorporate Local Pride Subtly: Continue to weave in references to Oklahoma or the surrounding region where relevant. This strengthens the brand identity and creates a sense of place.
• •Focus on the "Why" Behind the Products: Don't just list features; tell the story of why a product was chosen for the store. Explain how it fits the lifestyle of The Refined Okie customer—whether it's for its comfort, style, or quality craftsmanship.

Social Perception

The Refined Okie is perceived as a charming small business that customers can directly support. It appeals to shoppers who value unique, boutique-style items over mass-produced goods, and who appreciate the narrative of supporting a small, family-started enterprise. The brand conveys an image of a curated collection reflecting the personal style and effort of its owner.

Copy Examples

• •For the days that run on coffee and grit. Our newest graphic tee is a little bit sassy, a whole lot of comfy, and 100% ready for whatever your day throws at you. Wear your story. #TheRefinedOkie #SmallBusinessStyle
• •Hey there! Samantha here. I've just added some amazing new finds to the shop that I couldn't wait to share with you. From cozy loungewear to the perfect weekend accessory, each piece was picked with you in mind. Come see what's new and treat yourself to something special!
• •Your wardrobe called—it's ready for an update! Shop our sale section and find your new favorite outfit at a price you'll love. Style and savings, straight from our corner of Oklahoma to your closet.
• •More than just a boutique—we're a small business with a big heart, right here in Oklahoma. The Refined Okie offers hand-picked apparel and accessories that blend everyday comfort with standout style. Founded by a husband-and-wife team, now run by me, Samantha!
• •Meet your new favorite accessory! These patented, lay-flat cosmetic bags are a game-changer. Not only are they leak-resistant (goodbye, makeup spills!), but they're also handmade with a lifetime guarantee right next door in Texas. Style, meet function. #MakeupJunkie #HandmadeQuality