Brand Tone

Friendly, Passionate, Community-Focused, Fun, Expert, Welcoming

Brand Values

• •Community: Building and supporting the local gaming community is a core value, demonstrated through events, support for clubs, and creating a welcoming space.
• •Fun and Enjoyment: The primary goal is to help people find games that bring them joy and to sell "fun."
• •Inclusivity: Creating a safe and welcoming environment for everyone, including families, younger gamers, and diverse groups like the LGBTQ+ community.
• •Expertise and Passion: Sharing their knowledge and love for games to help customers.
• •Customer Service: Providing excellent service, helping customers find what they need, and even offering to order items not in stock.
• •Support for Education: Offering educator discounts and supporting school game clubs and libraries.

Best Practices

• •Always Be Welcoming and Inclusive: Use language that makes everyone feel invited and comfortable, regardless of their experience level or background. Avoid overly niche jargon without explanation.
• •Inject Passion and Enthusiasm: Let your love for games shine through. Use energetic language, exclamation points (judiciously!), and share genuine excitement about products and events.
• •Focus on Fun and Community: Highlight the joy of gaming and the social connections it fosters. Frame products and events around the experience they offer, not just their features.
• •Speak Like a Friendly Expert, Not a Gatekeeper: Share knowledge in an accessible and helpful way. Be approachable and offer guidance without being condescending. If using humor, ensure it’s lighthearted and aligns with the brand's welcoming nature.
• •Maintain Authenticity: Whether it's a social media post or website copy, let the genuine voice of the gamers who run the store come through. This builds trust and resonates with the community. The owner's personal story of reconnecting with board games and eventually buying the store adds a layer of authenticity.

Social Perception

Highly Positive, Valued Community Hub, Knowledgeable and Trustworthy Resource, Fun and Engaging, Inclusive and Welcoming

Copy Examples

• •Ready to roll some dice and meet your new adventuring party? 🎲 Join us this Friday for our D&D Beginners Night! Our expert Game Masters are here to guide you through your first epic quest. No experience needed, just bring your imagination! #RedRaccoonGames #DnD #CommunityGaming #BloomingtonIL #WeSellFun
• •Hold onto your meeples! 🤯 The LATEST must-have board game just hit our shelves at Red Raccoon Games! Packed with [mention 1-2 exciting features, e.g., stunning artwork, innovative mechanics], this is one you won't want to miss. Swing by the store or check it out online – your next game night obsession awaits! [Link] #NewRelease #BoardGames #TabletopGaming #RedRaccoonExperts
• •(Video: Quick cuts of people laughing and playing different games in-store, staff member giving a high-five) It's more than just games, it's about the LAUGHS, the WINS (and epic fails!), and the amazing PEOPLE you meet along the way! ❤️ That's the Red Raccoon Games family. Come find your people! #GameStore #FriendlyLocalGameStore #GamingCommunity #TabletopFun #RedRaccoonVibes
• •Ever stared at a wall of board games and felt your brain short-circuit? 🤖 We get it! That's why our Raccoon experts are always on hand to decode the rulebooks and match you with the perfect game. (Promise, we don't bite... unless it's a zombie game. 😉) Ask us anything! #GameExperts #BoardGameGeek #RedRaccoonRadio #HelpMeChoose
• •Level up your game collection AND your week! 🎉 From epic RPG campaigns to hilarious party games, Red Raccoon Games is your HQ for all things fun. Our friendly staff can't wait to help you discover your next favorite. Stop by and let the adventure begin! Located in historic downtown Bloomington. #RedRaccoonGames #BloomingtonNormal #ShopLocal #TabletopAdventures