Brand Tone

Informal, Casual, Humorous, Witty, Enthusiastic, Passionate, Community-Oriented, Direct, and Unapologetic

Brand Values

• •Quality Craft Products
• •Inclusivity and Respect
• •Authenticity
• •Community Focus
• •Fun and Enjoyment

Best Practices

• •Embrace the "No Jerks" Ethos: Let this guide all communication. Keep it welcoming, unpretentious, and respectful, even when being humorous or direct.
• •Stay Authentic & Conversational: Write like you're talking to a friend (a cool, beer-loving friend). Avoid overly corporate or stuffy language. Use contractions and colloquialisms where appropriate.
• •Inject Humor and Enthusiasm: Don't be afraid to be witty and show genuine passion for your products and community. This makes the brand more relatable and memorable.
• •Keep it Beer and Hot Dog Centric (with a Tacoma Heart): While expanding on specials or events, always tie it back to the core offerings and the local Tacoma vibe. Use specific details that resonate with regulars and entice newcomers.
• •Be Consistent Across Platforms, But Adapt to the Medium: While the core tone remains, slightly adjust the delivery for each platform (e.g., more visual storytelling on Instagram, concise updates on Twitter, more detailed event info on Facebook). Always maintain the core voice.

Social Perception

A Tacoma Institution, Beer Haven, Creative Hot Dog Joint, Casual and Unpretentious, Reliable and Consistent

Copy Examples

• •Instagram Post (New Beer Alert): Your tastebuds called, they said they were thirsty. We answered. 🤘 Introducing [Beer Name] from [Brewery] - a [Flavor Profile] beast that's now gracing our taps. Don't be a jerk to your future self, come grab a pint. #TheRedHotTacoma #CraftBeer #TacomaDrinks #NewTap #NoJerksJustBeers
• •Facebook Event (Test Kitchen Thursday): It's Thursday, you know the drill. Our kitchen wizards have been at it again, concocting another franken-masterpiece for Test Kitchen Thursday! This week: 'The [Witty Name of Creation]' - [Brief, intriguing description]. Limited supply, unlimited bragging rights if you try it. Come get weird with us. 🌭 #TestKitchenThursday #RedHotEats #TacomaFood #HotDogExperiments #EatLocal
• •Website Banner (Promoting a Special): $2 TUESDAY IS HERE! Heidelberg Lager. All. Damn. Day. Feeling fancy? Our legendary Italian Beef is also slingin' until it's gone. Your wallet and your happiness levels will thank you. #RedHotDeals #TwoDollarTuesday #ItalianBeef #TacomaSpecials
• •Twitter Post (General Engagement): Sun's out (kinda), buns out! 🌭🍺 Perfect weather for a dog and a brew on 6th Ave. What's your go-to Red Hot combo? We're not saying there's a wrong answer, but some answers are more right than others. 😉 #Tacoma #HotDogs #CraftBeer #6thAve
• •Local Ad Copy (Short & Sweet): The Red Hot: Serious Beer. Epic Hot Dogs. Absolutely No Jerks. Your happy place on 6th Ave, Tacoma. 21+ #GetToTheHot