Brand Tone

Aspirational, sophisticated, serene, authoritative, expert, and welcoming

Brand Values

• •Artistry and Aesthetic Excellence
• •Quality and Curation
• •Client-Centric Collaboration
• •Expertise and Full-Service Approach
• •Inspired by Nature

Best Practices

• •Use Evocative, Sensory Language
• •Maintain an Aspirational and Positive Tone
• •Emphasize Expertise and a Seamless Process
• •Anchor the Brand in its Location
• •Tell a Story

Social Perception

A high-end, professional interior design studio and a charming local boutique with a distinct coastal identity, seen as an expert in its niche with a strong, specific aesthetic and a reputation for quality.

Copy Examples

• •The art of tranquil living. We designed this space to be a sanctuary, where serene coastal light meets soft, inviting textures. Every detail is a quiet invitation to unwind and feel at home. #TheRedChairNJ #LBI #CoastalLiving #InteriorDesign #BeachHouse
• •Inspired by the shore, designed for your life. At The Red Chair, we craft warm, inviting interiors that tell your story. From full-service design to curated home decor, we bring the serene beauty of the coast into your home.
• •Find the perfect accent for your coastal home. Our boutique in Harvey Cedars is a curated collection of unique decor, artisanal gifts, and beautiful accessories that capture the spirit of Long Beach Island. Visit us this weekend and bring a piece of the shore home.
• •Inside Our Latest Project: A Masterpiece of Coastal Calm
• •Ready to create your dream beach house? Our full-service design team is here to guide you from the first sketch to the final, perfect detail. Let's build a space that's uniquely yours. Book a complimentary discovery call with us today.