Brand Tone

Passionate & Enthusiastic, Artisanal & Quality-Focused, Authentic & Transparent, Community-Oriented & Collaborative, Innovative & Unconventional, Approachable & Friendly

Brand Values

• •Natural & Clean
• •Unconventional & Independent
• •Responsible
• •Community
• •Creativity & Breaking the Mold
• •Passion & Fun
• •Authentic Engagement
• •Quality over Efficiency

Best Practices

• •Speak with Passion and Authenticity: Let genuine enthusiasm for the products and the process shine through. Avoid overly corporate or generic language. Share the 'why' behind the brand.
• •Emphasize Craftsmanship and Quality Ingredients: Consistently highlight the 'from scratch,' handmade nature and the freshness of the ingredients. Use descriptive language that appeals to the senses (e.g., 'crisp,' 'bold,' 'zesty,' 'vibrant').
• •Weave in Your Values: Subtly (and sometimes overtly) incorporate core values like sustainability, community, and innovation into product descriptions, social media posts, and story-telling. For instance, mention zero-waste efforts when talking about product origins.
• •Engage Like a Neighbor: Maintain a friendly, approachable, and slightly witty tone. Respond to customer comments and questions with personality. Foster a sense of community by using inclusive language ('pickle people,' 'join us').
• •Be Unconventional and Confident: Don't be afraid to be a little quirky or break from the norm, reflecting the brand's value of 'Proudly paving our own path.' This applies to flavor descriptions, campaign ideas, and overall communication style.

Social Perception

Premium Quality, Unique & Flavorful, Trustworthy & Authentic, Innovative, Eco-Conscious & Community-Minded, A 'Treat' or 'Splurge', Denver Favorite

Copy Examples

• •Tired of bland? Our Habanero Horseradish Dills aren't just pickles, they're a flavor rebellion in a jar. Hand-packed, all-natural, and ridiculously crunchy. Your taste buds will thank you (after they recover from the awesome).
• •Brunch just got serious. Our Bloody Mary Mix started as a happy accident, using fresh cucumber-infused water from our pickling. Now, it's the stuff of legends. Real ingredients, unreal flavor. Just add spirit (and good company).
• •From a kitchen hobby to your new obsession. At The Real Dill, 'handcrafted' isn't a buzzword – it's our promise. We chop, brine, and pack every jar with passion, because we believe real food, made the right way, just tastes better.
• •We're as serious about flavor as we are about our planet. That's why we're a zero food-waste company, turning scraps into treasure with our local farming partners. Taste the difference dedication makes.
• •Pickle people, rejoice! You asked, we listened. Introducing The Real Dill Pickle Juice – all the zesty, dilly goodness you love, ready to elevate your cocktails, marinades, or just sip straight. What will YOU create?