Brand Tone

Empowering, authentic, nurturing, relatable, knowledgeable, sista-to-sista, and highly motivational.

Brand Values

• •Holistic Wellness
• •Authenticity
• •Empowerment
• •Community
• •Entrepreneurship

Best Practices

• •Lead with Authenticity: Share personal stories and struggles to connect with your audience on a deeper level.
• •Maintain an Empowering Voice: Use language that inspires and motivates your audience to take positive action in their own lives.
• •Foster a Sense of Community: Encourage interaction and dialogue on social media and within your wellness groups. Use inclusive language like "we" and "us."
• •Emphasize Natural and Holistic: Consistently highlight the all-natural aspects of your products and the holistic approach of your wellness programs.
• •Be a "Sista-in-the-Know": Share valuable tips and advice in a friendly, approachable, and non-judgmental way.

Social Perception

Cherie Johnson is perceived as a beloved figure from 90s television who has successfully transitioned into a trusted wellness advocate and entrepreneur. She is seen as a positive role model, a source of genuine advice and encouragement, and passionate about helping others lead healthier lives, particularly within the African-American community.

Copy Examples

• •Join a community of vibrant women redefining what it means to age gracefully. In the Ageless + Fly Wellness Club, we're not just getting older, we're getting better. It's your time to glow up from the inside out.
• •Your hair deserves the best, naturally. Our Wild Cherry Hair Serum is crafted in small batches with love and all-natural ingredients to give your hair the strength and shine it craves. Say hello to healthy hair.
• •Ready for a reset? Join our 10-Day Detox Challenge and rediscover your energy and vitality. This isn't just a diet, it's the first step to a new, healthier you. Let's do this together!
• •They say health is wealth, and I couldn't agree more. Taking care of your body is an act of self-love. What are you doing for yourself today? #SelfCare #WellnessJourney #HealthyLiving
• •From Hollywood to motherhood, I'm sharing it all. Tune into 'Cherie's World' for real conversations about life, love, and everything in between. Let's talk.