Brand Tone

Empathetic & Supportive, Informative & Educational, Confident & Empowering, Approachable & Relatable, Modern & Clean

Brand Values

• •Comfort
• •Confidence
• •Authenticity/Reality ('Real')
• •Well-being & Health
• •Empowerment
• •Quality & Trust
• •Breaking Stigmas

Best Practices

• •Always Prioritize Empathy: Write from a place of understanding the user's needs, concerns, and experiences. Use language that shows you get it.
• •Educate, Don't Just Sell: Frame product benefits within a larger context of health, well-being, and empowerment. Offer valuable information alongside product promotion.
• •Use 'Real' Language: Keep the tone approachable and relatable. Avoid overly clinical or corporate jargon. Speak like a knowledgeable, caring friend.
• •Be Consistent Across Channels: Ensure the tone used on social media aligns with website copy, email marketing, and any other customer touchpoints. Create a simple tone of voice guide if helpful.
• •Foster a Supportive Community: Encourage dialogue, answer questions openly and honestly, and use inclusive language that makes everyone feel welcome and understood. Reflect this in your copy by asking questions and inviting interaction.

Social Perception

Positive Resonator, Advocate for Women's Health, Trustworthy & Caring, Community-Focused, Modern Solution Provider, Potential for Growth

Copy Examples

• •Instagram Post (Product Focus - Period Underwear): Image: Lifestyle shot of someone comfortably relaxing in The RealB period underwear. Copy: 'Your period just got a major comfort upgrade. ✨ Our RealB period underwear is designed to feel like a second skin – super soft, ultra-absorbent, and ready for whatever your day holds. Because you deserve care that’s as real as you are. #TheRealB #PeriodComfort #RealCareRealYou #CycleConfidence'
• •Facebook Ad (Problem/Solution - Rash-Free Pads): Image/Video: Short video showing the soft texture of the pad, or a relatable scenario of discomfort from other pads. Copy: 'Tired of period discomfort? Say goodbye to rashes and irritation. 👋 The RealB’s feather-soft, dermatologically tested sanitary pads are here to change your cycle experience. Our rash-free guarantee means you can finally embrace your period with confidence and pure comfort. Learn more and feel the difference: [Link] #RealRelief #HappyPeriods #TheRealBLife #SensitiveSkinCare'
• •Blog Post Title & Intro (Educational/Empowering): Title: 'Let's Talk Periods: Busting Myths & Embracing Your Flow with The RealB' Intro: 'For too long, periods have been shrouded in silence and myths. At The RealB, we believe in opening up the conversation and empowering you with real knowledge and real care. Let's dive into some common period myths and discover how understanding your body better can lead to a more comfortable and confident cycle. #PeriodPositive #WomensWellness #TheRealBEducates'
• •Email Subject Line & Snippet (Community/Engagement): Subject: You're Not Alone: Real Talk & Real Care from The RealB Snippet: 'Hey [Name], at The RealB, we're more than just products – we're a community. This month, we're sharing stories and tips to help you navigate your cycle with ease. Plus, a little something to make your next period even more comfortable...'
• •Website Homepage Headline (Brand Essence): Headline: 'Real Care for Your Real Life. Uncompromising Comfort, Every Cycle.' Sub-headline: 'Experience the difference with The RealB's thoughtfully designed intimate wellness products. Kind to your skin, kind to your body.'