Brand Tone

Empathetic, reassuring, and supportive. It is professional without being clinical, caring and understanding when addressing customer problems, and aspirational and empowering, focusing on positive outcomes.

Brand Values

• •Wellness & Relief
• •Quality & Efficacy
• •Convenience & Accessibility
• •Trust & Authenticity
• •Sustainability

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's problem or pain point. Use language that shows you understand their struggle.
• •Focus on Benefits, Not Just Features: Connect every feature to a direct, tangible benefit for the user.
• •Incorporate Social Proof: Weave customer testimonials and success stories into your copy to build trust and credibility.
• •Use Empowering Language: Frame the narrative around empowerment and reclaiming life, using active, positive words that inspire hope and action.
• •Maintain a Consistent Voice Across All Channels: Ensure the tone is always empathetic, supportive, and professional across all communication touchpoints, ideally with a simple style guide.

Social Perception

Customers perceive the products as genuinely effective for a range of issues, high-quality, convenient, and having a life-changing impact, leading to a strong emotional connection and brand loyalty.

Copy Examples

• •Headline: Your Daily Escape from Back Pain Awaits. Body: Don't let chronic pain dictate your day. The Therawrap Heated Decompression Belt combines targeted heat and gentle pressure to soothe deep-seated aches, giving you the freedom to move, work, and live comfortably again. Take back your day.
• •Headline: The Relief You Can Wear. Body: Why stay tethered to a heating pad? Our Weighted Neck & Shoulder Wrap is designed to move with you. Whether you're at your desk, doing chores, or relaxing on the couch, experience the calming deep pressure and soothing warmth that melts away tension on your terms.
• •Headline: From 'I can't' to 'I can.' Body: Remember all the things you stopped doing because of the pain? Gardening, playing with the kids, or even just a simple walk. Therawrap is more than a relief product; it's your partner in reclaiming the moments you miss. Feel the difference and start living fully again.
• •Headline: A Kinder Way to Manage Period Pain. Body: When cramps hold you back, fight back with gentle, consistent warmth. The Therawrap is your discreet and portable secret weapon against monthly pain. Wear it under your clothes and let the soothing heat ease your discomfort, so you can focus on your day, not the calendar.
• •Headline: Give the Gift of Comfort. Body: Know someone struggling with daily aches and stress? The Therawrap is a hug they can use anytime. Perfect for parents, hardworking partners, or anyone who deserves a moment of soothing relief. Show you care with the gift that truly keeps on giving.