Brand Tone

Engaging & Welcoming, Creative & Inspiring, Community-Oriented & Supportive, Passionate & Enthusiastic, Approachable & Friendly

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Community & Connection
• •Experience & Joy
• •Accessibility & Inclusivity
• •Therapeutic Benefits

Best Practices

• •Emphasize "You" and "Together": Focus copy on the customer's experience and the sense of community. Use inclusive language like "we," "us," "together," and directly address the customer as "you."
• •Use Enthusiastic and Positive Language: Incorporate words that convey excitement, joy, and passion, such as "discover," "unleash," "happiness," "inspire," "create," "learn," "burn," "cozy," and "vibrant."
• •Highlight the Experiential Aspect: Go beyond just selling candles; sell the experience of creating, learning, and connecting. Use storytelling to describe the workshops and the therapeutic benefits.
• •Maintain an Approachable and Authentic Voice: Avoid overly formal or corporate language. Keep the tone friendly, genuine, and reflective of the owner's passion and welcoming nature, as often cited in reviews.
• •Incorporate Community and Local Pride: Regularly mention Durham, support for local artists/businesses, and community events to reinforce the brand's local roots and commitment. Use relevant local hashtags.

Social Perception

Highly Positive & Well-Regarded, Fun & Engaging Experience Provider, Supportive of Local & Minority-Owned Business, High-Quality Products, Owner-Driven Charisma, Community Hub

Copy Examples

• •Headline: Unleash Your Inner Artisan. Body: Discover the joy of creating something beautiful with your own hands. Join our candle-making workshop and pour your unique scent story. Book your spot and let’s create, learn, and burn together! #RawEditionCandles #DurhamCreatives #HandmadeHappiness
• •Headline: More Than Just a Candle, It's an Experience. Body: At The Raw Edition, we’re pouring happiness into every jar. From our hand-poured soy candles to our engaging workshops, find your perfect scent and a warm, welcoming community. Visit us in the heart of Durham! #DurhamNC #CandleLove #CommunityVibes
• •Headline: Light Up Your Life with Raw Edition. Body: Cozy up with our clean-burning, soy wax candles, crafted with passion and premium scents. Looking for a unique gift or a fun outing? Our candle-making classes are an unforgettable experience. Shop now or book a class! #SoyCandles #Handcrafted #DurhamGifts
• •Headline: Your Scent, Your Story, Your Creation. Body: Dive into the art of candle making with Ticca! Our workshops are designed to spark joy and creativity, guiding you step-by-step to craft a candle that's uniquely yours. Perfect for solo adventures or group fun! #CandleMakingClass #DIYDurham #CreativeOutlet
• •Headline: Support Local, Smell Wonderful. Body: We’re proud to be your Durham-based, Black-owned candle company, offering high-quality, handcrafted candles and inspiring creative experiences. Thank you for supporting our dream and the local community! #ShopLocalDurham #BlackOwnedBusiness #RawEditionExperience