Brand Tone

Elegant & Sophisticated, Emotional & Heartfelt, Nature-Inspired & Gentle, Appreciative & Kind, Artistic & Detail-Oriented

Brand Values

• •Lasting Beauty
• •Quality & Craftsmanship
• •Emotional Connection
• •Elegance & Style
• •Customer Satisfaction
• •The Therapeutic Power of Nature/Flowers

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., elegant, heartfelt, gentle), provide examples of do's and don'ts, and list keywords and phrases that align with this voice. Share this with anyone creating content.
• •Focus on "Lasting" and "Emotion": Consistently weave in concepts of longevity, preserved beauty, and the emotional impact of giving or receiving flowers. Use words like "eternal," "timeless," "forever," "cherish," "memory," "love," "joy."
• •Maintain Elegance in Language: Avoid overly casual slang or overly technical jargon. Opt for descriptive, evocative language that paints a picture of beauty and sophistication. Proofread meticulously for a polished feel.
• •Emphasize the "Therapy" Aspect Subtly: While the products are floral arrangements, the brand name offers a unique angle. Subtly hint at the calming, uplifting, or joyful experience flowers provide – the "therapy" of natural beauty.
• •Be Consistent Across All Platforms: While the format might change (e.g., shorter captions on Instagram, potentially longer descriptions on the website), the core tone and values should remain consistent. Ensure that interactions, product descriptions, and marketing materials all reflect the same refined, heartfelt, and nature-appreciative voice.

Social Perception

Positive, Gift-Oriented, High-End/Premium (Potentially), Artistic & Decorative, Trustworthy

Copy Examples

• •Instagram Post (Image: A stunning preserved rose in a glass dome): Timeless elegance, captured forever. Our eternal roses are more than just flowers; they are a whisper of affection, a moment of beauty preserved. Bring lasting serenity into your space or gift a memory that never fades. ✨ #EternalBlooms #TherapyOfFlowers #LastingLove
• •Website Homepage Banner: Experience the Enduring Beauty of Flowers. At Therapy of Flowers, we craft exquisite preserved floral arrangements that tell your story, season after season. Discover nature's artistry, designed to last.
• •Facebook Ad (Targeting users interested in luxury gifts or home decor): Searching for a gift that speaks volumes and endures? Our preserved flower collections offer a touch of everlasting elegance. Perfect for celebrating life's precious moments or adding a sophisticated natural accent to your home. Explore the art of forever flowers today.
• •Product Description (For a colorful mixed arrangement): A vibrant symphony of nature's finest hues, meticulously preserved to delight the senses for years to come. Each bloom in our 'Joyful Medley' arrangement is chosen for its unique charm, creating a piece that radiates happiness and artistic flair. A daily dose of floral therapy.
• •Email Newsletter Snippet (Announcing a new collection): Dear [Customer Name], Unveil the latest chapter in our floral story. Our new collection, 'Whispers of Spring,' captures the delicate essence of the season, preserved for your timeless enjoyment. Discover arrangements designed to nurture the soul and beautify your world. With heartfelt wishes, The Therapy of Flowers Team.