Brand Tone

Nurturing & Inspiring, Passionate & Personal, Appreciative of Beauty & Nature, Informative & Helpful, Calm & Therapeutic

Brand Values

• •Love for Gardening & Nature
• •Joy, Beauty, and Peace
• •Quality & Freshness
• •Well-being & Therapeutic Benefits
• •Sharing & Connection
• •Supporting Gardeners

Best Practices

• •Emphasize "Therapy" and Well-being: Consistently weave in words like "therapy," "sanctuary," "joy," "peace," "calm," "nurture," "healing," and "well-being" to reinforce the brand's core message.
• •Use Evocative and Sensory Language: Describe the flowers and the gardening experience in a way that appeals to the senses – colors, textures, potential scents, and the feeling of connecting with nature.
• •Maintain a Supportive and Encouraging Voice: Address the customer as a fellow gardening enthusiast, offering guidance and inspiration, whether they are a beginner or experienced. Avoid overly technical jargon without explanation.
• •Share Personal Stories and Passion: Continue to leverage Dina's story and the team's passion for flowers to create an authentic and relatable connection with the audience.
• •Focus on the "Why" Behind Gardening: Beyond just selling seeds, highlight the emotional and mental benefits of the gardening process and the joy of the results, reinforcing the "therapy" aspect. Ensure all communications, from product descriptions to social media, echo this deeper purpose.

Social Perception

Positive Customer Feedback, Appreciation for Flower Beauty, Niche Appeal, Trust (Mixed External Signal), Local Connection (Latvia)

Copy Examples

• •Homepage Banner: "Cultivate Calm, Sow Joy. Discover premium flower seeds and begin your garden therapy today. Let nature nurture your soul."
• •Product Description Intro (e.g., for Zinnias): "Unleash a vibrant symphony of color in your garden with our easy-to-grow Zinnia seeds. More than just beautiful blooms, Zinnias offer a daily dose of cheer and a simple way to connect with the healing rhythm of nature."
• •Social Media Post (with an image of a beautiful bouquet): "From tiny seed to breathtaking bloom – there's a special kind of magic in nurturing your own flowers. What are you dreaming of growing today? Find inspiration and premium seeds at therapyofflowers.com. #GardenTherapy #GrowYourOwnJoy #FlowerMagic"
• •Email Subject Line: "Bring More Peace to Your Garden: New Arrivals for Your Therapeutic Escape"
• •About Us' Snippet: "At Therapy of Flowers, we believe that getting your hands in the dirt can heal the soul. Born from a passion for the quiet joy of a blooming garden, we're here to share the seeds of tranquility and beauty with you."