Brand Tone

Inspiring, Nurturing, Passionate, Enthusiastic, Informative, Helpful, Aesthetic, and Direct

Brand Values

• •Beauty & Aesthetics
• •Joy & Well-being (Therapy)
• •Quality
• •Growth & Cultivation
• •Nature & The Natural World
• •Inspiration & Creativity

Best Practices

• •Embrace "Therapy" and Emotional Language: Consistently weave in words related to well-being, joy, peace, inspiration, and the therapeutic aspects of gardening and flowers. Use evocative and sensory language to describe the flowers and the experience of growing them.
• •Maintain a Balance of Inspiration and Information: While inspiring with beautiful language, always provide clear, helpful information about the seeds, growing tips, and product benefits. The tone should be knowledgeable but accessible and encouraging, not overly technical or intimidating.
• •Visual Storytelling Alignment: Ensure all written copy complements the highly visual nature of the brand. Captions and descriptions should enhance the beauty seen in images and videos, telling a story or evoking an emotion that resonates with the visual.
• •Community-Focused Engagement: When interacting on social media or in newsletters, foster a sense of shared passion. Ask questions, encourage sharing, and use inclusive language that makes customers feel part of the "Therapy of Flowers" community.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "cultivate," "nurture," "bloom," "vibrant," "serene," "joyful," "garden therapy," "seed to bloom") and less-aligned words to guide all content creation. This helps maintain consistency across different writers or platforms.

Social Perception

Seen as a Source of Quality Seeds with Positive Customer Experiences and Engaged Online Community

Copy Examples

• •Homepage Banner: "Cultivate Your Joy. Discover unique flower seeds and bring the therapy of blooms to your garden. Start your journey with us today."
• •Product Category (e.g., Zinnias): "Paint Your Summer with Vibrant Zinnias! Easy to grow and bursting with color, our zinnia seeds are your ticket to a breathtaking garden and endless bouquets. Find your perfect shade."
• •Social Media Post (Instagram/Pinterest - accompanying a beautiful flower image): "There's a special kind of magic in watching a seed transform into a bloom. ✨ What are you nurturing in your garden today? #TherapyOfFlowers #GardenJoy #BloomWhereYouArePlanted"
• •Email Newsletter Subject: "Your Weekly Dose of Flower Therapy Starts Here! + New Arrivals" Email Body Snippet: "Hello [Customer Name], let the beauty of nature inspire you. This week, we're dreaming of soft pastels and the gentle hum of bees. Explore our newest collection of seeds, handpicked to bring tranquility and vibrant life to your personal oasis..."
• •Blog Post Introduction: "More than just a pastime, gardening is a conversation with nature, a way to cultivate peace from the ground up. At Therapy of Flowers, we believe in the profound power of planting a seed and watching it flourish. Let's explore how [Blog Topic] can enrich your gardening experience and soothe your soul."