Brand Tone

Professional and Experienced, Quality-Focused, Supportive and Solution-Oriented, Direct and Informative, Approachable (via Instagram)

Brand Values

• •Quality and Craftsmanship
• •Heritage and Continuity
• •Functionality and Design Excellence
• •Supporting Health and Development
• •Reliability and Trust
• •British Manufacturing

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the Lydwood manufacturing history and the connection to the original Quest '88 benches to build trust and highlight experience.
• •Focus on Solutions and Benefits: Clearly articulate how the products aid therapists and improve movement and development for children, rather than just listing features.
• •Maintain a Professional yet Caring Voice: Combine technical competence and quality assurances with an understanding of the end-users' needs (children requiring therapy and the professionals/parents supporting them).
• •Use Clear and Direct Language: Avoid overly technical jargon where possible, especially when addressing parents, but ensure professional accuracy for therapists. Be straightforward and informative.
• •Showcase Quality and British Craftsmanship: Regularly mention the high-quality materials, engineering-led design, and UK manufacturing to reinforce the brand's commitment to excellence.

Social Perception

Specialized and Niche, Trusted by Professionals, Legacy Association, Limited Public Reviews

Copy Examples

• •Theraply: Decades of Craftsmanship, Supporting Every Movement. The Original Quest '88 Bench Manufacturer, Now Direct.
• •Engineered for growth and versatility, our adjustable therapy benches provide the reliable support children need and the quality therapists trust. Experience the Lydwood manufacturing legacy.
• •From first steps in floor-based therapy to confident assisted cruising, our benches are there for every milestone. Designed for comfort, built to last in our Gloucestershire workshop. #TheraplyBenches #Physiotherapy #PediatricTherapy #MadeInUK #Quest88Legacy
• •For over 15 years, the hands behind Theraply have crafted the therapy benches trusted in clinics and homes. As Lydwood (Glos) Ltd, our 60-year woodworking heritage ensures every Theraply bench is built with precision and care, continuing the standard of excellence you knew from Quest '88.
• •Theraply, the direct manufacturer of the renowned Quest '88 therapy benches, is committed to providing durable, high-quality, and versatile equipment to support physiotherapy and occupational therapy services. We understand the rigorous demands of NHS environments and offer reliable solutions designed to aid patient improvement and movement. Let's discuss how our British-made benches can meet your department's needs.