Brand Tone

Supportive and Encouraging, Professional and Trustworthy, Customer-centric and Approachable, Modern and Lifestyle-Oriented

Brand Values

• •Health and Wellness
• •Quality and Freshness
• •Convenience and Simplicity
• •Personalization and Customization
• •Customer Satisfaction and Trust
• •Innovation and Evolution

Best Practices

• •Prioritize "You" Language: Focus on the customer's needs, goals, and how Nuthera can help them (e.g., "Your health goals," "Fuel your hustle"). This reinforces the customer-centric value.
• •Emphasize Benefits, Not Just Features: Instead of just saying "Low-Carb Meals," explain the benefit: "Manage your weight and stay energized with our delicious Low-Carb meal plans."
• •Maintain a Supportive and Positive Voice: Use encouraging and empowering language. Avoid overly technical jargon unless explained clearly. Highlight success and the journey towards better health.
• •Incorporate Keywords Naturally: Weave in terms like "healthy," "nutrient-dense," "chef-crafted," "customized," "convenient," and "wellness" to reinforce brand identity and improve SEO.
• •Show, Don't Just Tell, with Testimonials and Stories: Regularly feature customer experiences and results to build trust and social proof, aligning with their "Real people, Real stories" approach. Use authentic, relatable language in these shared stories.

Social Perception

Positive, Trustworthy, Effective, Good Customer Service, Premium but Worth It

Copy Examples

• •Headline: Fuel Your Hustle, Effortlessly. Body: Busy days shouldn't mean compromising on your health. Nuthera delivers delicious, dietitian-approved meals straight to your door, so you can conquer your goals, one nutritious bite at a time. #Nuthera #HealthyEatingMadeEasy
• •Headline: Your Health Goals, Our Expertly Crafted Meals. Body: Whether it's managing a health condition or simply eating cleaner, Nuthera offers personalized meal plans designed by nutrition experts and crafted by chefs. Discover the difference quality ingredients and tailored nutrition can make. Start your wellness journey today!
• •Headline: Taste the Goodness. Feel the Difference. Body: At Nuthera, we believe healthy food should be exciting! Our diverse menu features thoughtfully-made, nutrient-dense meals that are as delicious as they are good for you. Experience "Nutrition Made Simple" and transform your wellbeing from the inside out.
• •Headline: Too Booked for Meal Prep? We've Got You Covered. Body: Reclaim your time without sacrificing your health. Nuthera’s ready-to-eat meal plans are perfect for your on-the-go lifestyle. Fresh, flavorful, and delivered daily. What are you waiting for? #NutheraLife #ConvenientNutrition
• •Headline: Join the Nuthera Family & Feel Your Best! Body: Thousands of Filipinos trust Nuthera for their daily nutrition. From specialized dietary needs to achieving fitness goals, our community is thriving. "Real people, Real stories," real results. Find your perfect plan today!