Brand Tone

Authentic & Down-to-Earth, Friendly & Approachable, Passionate & Enthusiastic, Community-Oriented, Slightly Edgy & Humorous (at times)

Brand Values

• •Authenticity
• •Quality
• •Community
• •Passion
• •Hard Work & Resilience
• •Family/Small Business Ethos

Best Practices

• •Know Your Tribe: Always write as if you're talking to a fellow enthusiast of the western and equestrian lifestyle. Use language, references, and humor that resonate with this specific audience.
• •Embrace Authenticity: Let your genuine passion for the lifestyle shine through. Avoid overly polished or corporate language. Keep it real, relatable, and down-to-earth.
• •Use "Ranchy" Vernacular (Sparingly & Appropriately): Incorporate western slang or turns of phrase where they feel natural and add personality (e.g., "y'all," "fixin' to," "cowboy up"). Don't overdo it to the point of caricature.
• •Focus on Shared Values & Experiences: Connect with your audience by referencing common experiences, challenges, and joys of the ranch/equestrian life. Highlight the values of hard work, community, and love for the outdoors.
• •Be Consistent Across All Channels: Whether it's a product description, a social media caption, or an email, ensure the tone remains consistent. Create a simple style guide with keywords, phrases to use/avoid, and core messages to help maintain this consistency.

Social Perception

Positive & Niche-Focused, Community Hub, Stylish & Representative, Supportive of the Lifestyle

Copy Examples

• •Product Post (New T-Shirt): "Fresh off the press and ready for the ranch! 🤠 Our new 'Dust & Diesel' tee is as tough as you are and softer than a prairie sunset. Grab yours and show 'em what you're made of! #RanchyThreads #WesternStyle #NewCollection"
• •Instagram Story (Behind the Scenes): "Just a little peek at what we're wranglin' up in the design barn today! 😉 Something awesome is comin' your way soon, y'all. Stay tuned! #RanchyLife #BehindTheBrand #WesternWear"
• •Facebook Ad (Promoting a Sale): "Hold your horses! 🐴 Our Summer Clearance is ON! Snag your favorite ranchy gear at prices that won't bust your budget. Perfect for rodeo nights or just kickin' back in style. Shop now before it's all gone! Link in bio. #TheRanchyEquestrian #Sale #WesternFashion"
• •Website "About Us" Snippet: "More than just a brand, The Ranchy Equestrian is a nod to the grit, the grace, and the good ol' days. We're a small outfit with a big heart for the western way of life, pouring our passion into every stitch and design. Welcome to the family!"
• •Email Newsletter Subject Line: "Hey Ranch Hands! 👋 Fresh Picks & Good Vibes Inside..."