Brand Tone

Rebellious & Edgy, Confident & Unapologetic, Youthful & Trendy, Direct & Cool, Inclusive & Expressive

Brand Values

• •Authenticity & Originality
• •Self-Expression & Individuality
• •Rebellion & Non-Conformity
• •Creativity & Customization
• •Boldness
• •Evolving Consciousness

Best Practices

• •Embrace the Edge: Always lean into the rebellious, non-conformist, and confident attitude. Avoid overly polite or generic language.
• •Keep it Real & Direct: Use clear, concise language. Don't be afraid of slang or a slightly irreverent tone where appropriate, especially on social media.
• •Visuals and Voice Must Match: Ensure the edgy, alternative aesthetic of the clothing and brand imagery is consistently reflected in the copy.
• •Speak to Your Tribe: Understand and use the language of your target audience (those interested in alternative, grunge, and expressive street style). Reference shared cultural touchstones (e.g., 90s influence, music subcultures) subtly.
• •Highlight Individuality: Continuously reinforce the message of self-expression and uniqueness. Encourage customers to make the style their own.

Social Perception

Cool & Fashion-Forward, Edgy & Alternative, Good Quality for the Price Point, Empowering, Distinctive, Potential Ethical Concerns (Historically)

Copy Examples

• •Instagram Post (New Collection): "NEW DROP ⛓️‍💥 Quit blending in. Our latest collection just hit – zero apologies given. Shop link in bio before it’s gone. #RaggedPriest #Streetwear #GrungeFashion"
• •Product Description (Distressed Jeans): "Ripped, repaired, and ready to rage. These ain't your mama's jeans. Featuring [Specific detail, e.g., heavy distressing, unique wash, organic cotton], designed for those who write their own rules. Regular jeans for irregular people. #TheRaggedPriest #DistressedDenim"
• •Email Subject Line (Sale): "Your wardrobe called. It's bored. Fix it. 🔥 UP TO 50% OFF"
• •TikTok Video Caption (Styling Hack): "How to take your Ragged look from 😠 to 😈. Cop the [Item name] and own it. #RaggedStyle #AlternativeFashion #OOTD"
• •Brand Bio Snippet: "The Ragged Priest: For the self-expressive and the unafraid. We make clothes that speak louder than words. Born from vintage, built on rebellion. Est. '07. #BeRagged"