Brand Tone

caring, professional, and reassuring; gentle, supportive, educational, authoritative, and trustworthy.

Brand Values

• •Emotional Well-being
• •Expertise and Trust
• •Comfort and Security
• •Support for Families

Best Practices

• •Lead with Empathy: Always start from a place of understanding the challenges that children and their parents face. Use compassionate and supportive language.
• •Highlight the Why, Not Just the What: Instead of only listing features, focus on the benefits. Explain why the bear is weighted, why it talks, and how this helps a child's emotional state.
• •Maintain Professional Credibility: Regularly mention that the product was developed by a child psychologist. This reinforces the brand's authority and builds trust with consumers who are looking for a reliable product.
• •Use Reassuring and Gentle Language: Employ words like "gentle," "comforting," "support," "security," and "calm" to consistently reflect the brand's core purpose. Avoid overly stimulating or sales-heavy jargon.
• •Tell a Story: Use customer testimonials and narrative examples in your marketing to show the bear in real-life situations. This makes the product more relatable and its benefits more tangible for potential buyers.

Social Perception

Customers perceive THERABEAR as a high-quality, effective therapeutic tool and a valuable aid for children's emotional challenges, appreciating its design and calming voice. However, its positive perception is currently limited to a self-contained audience due to very low overall social visibility.

Copy Examples

• •More Than a Teddy Bear, It's a Hug That Teaches. Give your child the gift of calm with THERABEAR, the psychologist-designed friend for emotional well-being.
• •Feeling overwhelmed is tough, especially for little ones. THERABEAR is here to help. Our talking, multi-sensory bear guides children through calming exercises, turning tough moments into learning opportunities. Discover a new friend in emotional growth. #Therabear #EmotionalRegulation #CalmKids #ChildTherapy
• •Created with love and expertise, each THERABEAR is a multi-sensory companion. Its lightly weighted body provides reassuring comfort, while the gentle voice teaches proven self-calming strategies. It’s not just a playmate; it's a constant source of support for your child's journey.
• •A Friend to Help Through Big Feelings.
• •Is your child struggling with big emotions? THERABEAR offers a gentle, loving solution. Designed by a child psychologist, this comforting bear teaches lifelong calming skills through interactive play. Bring peace and security into your home.