Brand Tone

Chic & Stylish, Playful & Witty, Confident & Empowering, Individualistic, Approachable Luxury

Brand Values

• •Individuality & Self-Expression
• •Pride & Confidence
• •Quality & Craftsmanship
• •Joy & Connection
• •Creativity & Style
• •Sustainability (emerging/stated)

Best Practices

• •Embrace "Proud" Positivity: Infuse copy with words that evoke confidence, individuality, and a touch of playful sophistication. Use an upbeat and affirmative voice.
• •Speak to Individuality: Frame product benefits around self-expression and uniqueness. Highlight how items allow customers to showcase their personal style.
• •Incorporate London Flair (Subtly or Overtly): Reference London's vibrancy, style, or wit where appropriate, connecting to the brand's inspiration.
• •Maintain Quality in Language: Just as the brand values quality craftsmanship, ensure copy is well-crafted, clear, and error-free, reflecting a premium feel.
• •Balance Chic with Playfulness: Mix sophisticated descriptions with moments of lightheartedness or witty remarks, especially in less formal communications like social media, echoing the brand's greeting card origins.

Social Perception

The brand appears to position itself as a provider of stylish, unique, and high-quality accessories and gifts. The collaboration with Harrods and Fenwick suggests a perception of a premium, desirable brand. The Camden Market presence for jewellery implies an appeal to shoppers looking for unique, perhaps artisan, pieces in a trendy location. The focus on "pride" and "individuality" likely resonates with consumers seeking to express themselves and feel good about their purchases.

Copy Examples

• •Homepage Banner: "Dare to be you. Adorn your everyday with accessories that speak your style. Be bold. Be brilliant. Be Proud London."
• •Product Description (Phone Case): "Your phone is an extension of you. Why not dress it accordingly? Our Signature Cases aren't just protective; they're a statement. London-inspired, uniquely designed, and ready to show the world you're unapologetically you."
• •Social Media Post (Instagram - showcasing a new charm): "Little charm, big personality. ✨ Our latest piece just dropped, because life’s too short for boring accessories. Who says you can't carry a little bit of London wit wherever you go? #ProudLondon #ExpressYourself #LondonStyle"
• •Email Subject Line (for a new collection): "Oh, You Pretty Things! Your New Proud London Obsessions Have Arrived."
• •About Us Snippet: "Born in London, designed for the proudly individual. We craft stylish, high-quality accessories with a playful wink, because we believe your personality is your greatest asset. Wear it loud, wear it proud."