Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Inclusive and Welcoming, Community-Focused, Faith-Inspired (Subtly), Helpful and Supportive

Brand Values

• •Customer Focus & Personalized Experience
• •Inclusivity
• •Confidence Building
• •Community Building
• •Joy and Positivity
• •Fashion Forwardness & Affordability
• •Integrity & Trust (Implied by Faith-Based Aspect)

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of the brand's tone (Friendly, Enthusiastic, Inclusive, Positive, Helpful, Subtly Faith-Inspired) with clear do's and don'ts, example phrases, and even preferred emoji usage. Share this with anyone creating content.
• •Embody the Owner's Personality: Ashley's personal, joyful, and customer-centric approach is a huge asset. Ensure content reflects this genuine warmth and enthusiasm, making the brand feel relatable and human.
• •Prioritize "You" Language: Focus copy on the customer, addressing their needs, feelings, and how the products will benefit them (e.g., "You'll feel amazing in this..." vs. "We sell amazing dresses"). This reinforces the customer-centric value.
• •Consistent Community Engagement: Continue to foster the "Promise Boutique Babes" community. Use language that encourages interaction, shares customer photos (with permission), and makes followers feel like part of an inclusive group.
• •Regularly Review and Align: Periodically audit content across all platforms (website, social media, emails) to ensure it consistently reflects the established brand tone and values. Solicit customer feedback on communications to ensure it resonates positively.

Social Perception

Positive Customer Service, Trendy and Stylish Selection, Size-Inclusive, Welcoming and Fun Atmosphere, Community Asset, Trustworthy

Copy Examples

• •Hello, gorgeous! ✨ Our latest drop of sunshine-ready styles is HERE! From breezy dresses perfect for Sunday brunch to comfy-chic tops you’ll live in, we’ve got your Small to 3X covered. Come find your new favorite piece and let your confidence bloom! We’re here to make you sparkle! 😉 #ShopThePromiseBoutique #FaithFashionFun #NewCollection #SizeInclusiveStyle
• •Meet your new go-to! This [Dress Name] isn't just a dress, it's a promise of effortless style and all-day comfort. Dress it up with heels and a statement necklace for that special occasion, or keep it casual with your favorite sandals for a relaxed weekend vibe. Available in S-3X, because everyBODY deserves to feel fabulous! How will you wear yours? xo
• •Hey Promise Boutique Babes! 💕 Get ready for some exclusive sparkle! ✨ Just for our amazing VIPs, we're giving you a sneak peek at tomorrow's new arrivals + a special 15% off code: `VIPLOVE15`. We’re so grateful for this beautiful community and love helping you shine! Let us know what you’re hoping to see! 👇 #PromiseVIPPerks #FeelGoodFashion
• •More than just a boutique, we're a family! 💕 Founded by Ashley in 2017, The Promise Boutique is a faith-based, fashion-forward haven where every woman (Small to 3X!) can find pieces that make her feel confident and beautiful. We believe in kindness, community, and the perfect outfit! Thanks for being part of our story.
• •Treat Yourself Tuesday is here! 🎉 Because you deserve it! Enjoy [Discount Percentage]% off all [Product Category, e.g., tops and accessories] today only! It's the perfect little pick-me-up to brighten your week. Let us help you find something that makes you smile from the inside out! 😊 Shop now via our app or website! #ThePromiseBoutique #Sale #FeelConfident