Brand Tone

Inspirational and Encouraging, Authentic and Relatable, Supportive and Empathetic, Faith-centered and Devotional, Gentle and Kind

Brand Values

• •Faith and Spirituality: Deepening one's relationship with Jesus is central.
• •Reflection and Introspection: Encouraging journaling and meditation for spiritual growth.
• •Purpose and Identity in Christ: Helping individuals understand their value and purpose through faith.
• •Community and Connection: Building a supportive community around shared faith.
• •Generosity and Mission: Implied through initiatives like 'Shop For Good' and the core mission of 'projecting Jesus.' Supporting refugees through handcrafted items is also a value.
• •Courage and Fearlessness (in Faith): As seen with their 'Fearless Apparel' line.

Best Practices

• •Always Lead with Empathy and Understanding: Start by acknowledging the reader's potential feelings or struggles before offering faith-based encouragement or solutions.
• •Use Inclusive and Invitational Language: Employ words like 'we,' 'us,' 'let's explore together' to foster a sense of community and shared journey. Avoid overly dogmatic or prescriptive phrasing.
• •Integrate Scripture and Faith Concepts Naturally: Weave in biblical themes or verses in a way that feels organic to the message, rather than forced. Explain concepts in a clear and relatable manner.
• •Maintain a Hopeful and Uplifting Perspective: Even when addressing difficult topics, the overarching tone should be one of hope, reassurance, and the transformative power of faith.
• •Focus on 'Projecting Jesus': Ensure all copy, whether directly or indirectly, aligns with the core mission of knowing Jesus and making Him known through love, reflection, and action. Ask: 'How does this copy help someone project Jesus?'

Social Perception

Positive and Appreciative, Seen as a Resource for Faith, Relatable and Understanding, Community-Oriented

Copy Examples

• •Instagram Post (Image: A person journaling with a cup of tea): 'In the quiet moments, He speaks. Our journals are more than just paper; they're an invitation to pause, reflect, and hear the whispers of grace. Start your conversation today. #TheProjectJ #JournalingWithJesus #FaithJourney #QuietTime'
• •Facebook Ad (Carousel of different journal designs): 'Feeling overwhelmed? Seeking clarity? Or simply yearning for a deeper connection? Our thoughtfully designed Christian journals are here to guide your reflections and prayers. Find the perfect companion for your walk with God. Shop now and receive a free devotional guide with your first order! #ProjectingJesus #ChristianJournals #FaithTools #SpiritualGrowth #GiftOfFaith'
• •TikTok Video Teaser (Text overlay: 'When life feels loud...') (Video shows quick cuts of someone closing their eyes, opening a journal, writing, then smiling peacefully) 'When life feels loud... find your quiet. Our journals help you tune into His peace. Link in bio. #TheProjectJ #PeaceInHisPresence #ChristianTikTok #Faith #Journaling'
• •Product Description (For 'Fearless' T-shirt): 'Wear your courage. This 'Fearless' tee isn't just a statement; it's a reminder of the strength found in Him. Perfect for everyday wear, let it inspire you and those around you to live boldly in faith. Made with soft, breathable cotton for comfort as you project Jesus to the world. #FearlessFaith #ChristianApparel #TheProjectJ #FaithOverFear'
• •Email Newsletter Snippet (Subject: Finding Stillness in the Chaos): 'Hi [Name], In a world that's constantly moving, finding moments of stillness with God can feel like a luxury. But it's in these pauses that we often find the most profound clarity and peace. This week, we encourage you to intentionally carve out time for reflection. Our 'Word Before Works' notepad can be a simple tool to jot down verses and thoughts that speak to you. Let's build our faith, one quiet moment at a time. [Link to Notepad] #TheProjectJ #SpiritualDiscipline #FaithResources #PauseAndReflect'