Tono de Marca

humorous, irreverent, sarcastic, and unapologetically bold

Valores de Marca

• •Humor and Laughter: The core of the brand is to bring laughter and lighten the mood, especially in a world that can be "too serious." They aim for their products to be items that customers and their friends will "laugh at forever."
• •Authenticity and Self-Expression: The brand caters to individuals who are "potty-mouthed and have absolutely no filter," encouraging them to embrace their authentic selves. They value giving "inappropriate gifts" that say "I love you, don't change."
• •Boldness and Unapologetic Attitude: The Profanity Shop is not afraid to be offensive or rude, understanding that some may find their products "cheeky and fun" while others might be put off. Their product descriptions often dare to be edgy.
• •Thoughtfulness in a Different Way: While unconventional, their gifts are positioned as thoughtful for those who appreciate dark humor and directness, moving beyond "heart-warming messages."
• •Quality: Despite the humorous and profane nature of the products, there's an underlying mention of quality, such as "premium coffee mugs" and items being "perfectly described and well packaged."

Mejores Prácticas

• •Embrace the Swear Words (Tastefully, if that's possible here): Don't shy away from using profanity directly and humorously, as it's the brand's namesake and core appeal. Ensure it aligns with the "funny, rude, sarcastic" identity.
• •Keep it Real and Relatable: Use informal, conversational language. Write as if you're talking to a friend who shares the same edgy sense of humor. Avoid corporate jargon or overly polished phrasing. The brand was started from a "love of giving inappropriate gifts to friends and family."
• •Inject Humor Everywhere: From product names to descriptions, FAQs, and even error messages, find opportunities to be witty, sarcastic, or outright funny. The goal is to make people laugh.
• •Be Unapologetically Bold: Don't water down the message to try and please everyone. The brand's strength lies in its niche appeal to those who appreciate its direct and offensive humor. An Etsy announcement even says, "Read the fucking description before purchasing."
• •Focus on the "Why": Remind the audience that these gifts, while profane, are about genuine connection, shared laughter, and celebrating uniqueness – a "thoughtful" alternative to traditional sentiments for the right person.

Percepción Social

Customers generally perceive The Profanity Shop positively, particularly those who share the brand's sense of humor. The brand is seen as a go-to for funny and rude coffee mugs and gifts for friends who aren't put off by a little colour wheel language. The brand itself acknowledges that its style might ignite laughter and occasionally provoke raised eyebrows, and while some negative feedback is received, the positive reception outweighs it. They are seen as a source for gifts that provide a much needed laugh.

Ejemplos de Copy

• •Instagram Post Caption: Life's too short to be serious all the damn time. Tell someone they're fucking awesome with a mug that gets straight to the point. #TheProfanityShop #SorryNotSorry #GiftIdeas
• •Product Description (for a "You're Getting On My Tits" mug): Know someone who consistently tests your last nerve but you love 'em anyway? This brutally honest 'You're Getting On My Tits' bird mug is the perfect way to say it with a smile. Because sometimes, only profanity will do. Microwave and dishwasher safe, for when you can't even deal.
• •Email Subject Line: Your Friends Deserve Gifts This F*cking Good.
• •Website Banner Text: Warning: May Cause Laughter & Offense. The Profanity Shop - Gifts that say what everyone else is thinking.
• •Facebook Ad Copy: Tired of boring gifts? So are we. The Profanity Shop delivers hilariously offensive mugs, cards, and more straight to your (or your mate's) door. Perfect for birthdays, because adulting is hard, or just because. Shop now and embrace the sweary side of life!