Brand Tone

Provocative & Rebellious, Artistic & Expressive, Sophisticated & Luxurious (with an edge), Socially Conscious & Activist, Intriguing & Mysterious, Approachable (despite luxury)

Brand Values

• •Non-Conformity & Disruption
• •Art & Creativity
• •Quality & Innovation
• •Social Justice & Advocacy
• •Inclusivity & Approachability
• •Boldness

Best Practices

• •Maintain the dark, artistic, and slightly rebellious aesthetic in all visual and written content. Avoid clichés common in traditional wine marketing. The language should be evocative and confident.
• •Continuously weave the brand's origin story (Goya's "Le Petit Prisonnier") and its evolution into social advocacy into communications. This adds depth and authenticity.
• •Showcase the art on the labels and any artistic collaborations prominently. This reinforces the "artistic & expressive" value.
• •While the brand is provocative, ensure the messaging around its social initiatives is clear, sincere, and impactful. This helps to positively channel the "rebellious" spirit towards its "socially conscious" values.
• •Address an audience that appreciates quality and luxury but rejects pretension. The copy should be sophisticated yet accessible, making consumers feel part of an exclusive, yet inclusive, community of "those who think, create and drink differently."

Social Perception

Cult Following & Iconic Status, Provocative & Edgy, High Quality but Approachable Luxury, Conversation Starter, Evolving Perception on Social Issues, Innovative & Modern

Copy Examples

• •Headline: Uncork the Conversation. Body: The Prisoner Wine Company. More than a wine, it's a statement. Bold blends, provocative art, and a commitment to challenging the status quo. What will you unshackle? (Tone: Provocative, Intriguing, Socially Conscious)
• •Headline: Art in the Bottle. Freedom in the Glass. Body: Inspired by Goya's protest against injustice, our wines are crafted for those who think, create, and drink differently. Discover the complex layers of The Prisoner. (Tone: Artistic, Rebellious, Sophisticated)
• •Headline: Beyond the Vineyard. Beyond Convention. Body: We blend unexpected varietals and unapologetic artistry to create wines that are as intriguing as they are exceptional. This is The Prisoner Wine Company. Taste the difference. (Tone: Bold, Innovative, Confident)
• •Instagram Caption (with an image of a dimly lit, artful gathering): Own the night. Our wines are crafted for moments of unfiltered expression and shared rebellion. #ThePrisonerWine #RuleBendingBlends #ArtOfWine #Unshackled (Tone: Mysterious, Edgy, Lifestyle-oriented)
• •Headline: Taste the Change. Body: With every bottle of our Corrections series, you support art, advocacy, and the ongoing fight for prison reform. The Prisoner Wine Company: Drink boldly. Act consciously. (Tone: Socially Conscious, Empowering, Direct)