Brand Tone

Personal and Caring, Elegant and Sophisticated, Helpful and Accommodating, Trustworthy and Reliable

Brand Values

• •Quality Craftsmanship
• •Personalization and Customization
• •Customer Satisfaction and Service
• •Understanding Special Events
• •Passion for Creation

Best Practices

• •Embrace Natalie's Voice: Continue to use a personal, warm, and slightly informal sign-off like "Xo, Natalie" or similar in direct communications where appropriate. Ensure all copy reflects her described helpful, friendly, and accommodating nature.
• •Focus on "Keepsakes" and "Treasures": Use language that emphasizes the sentimental and lasting value of the products, positioning them as more than just items but as cherished mementos of significant life events.
• •Highlight Customization and Personal Touch: Every piece of copy should reinforce that items are "custom made," "personalized," and designed "with you, for you," emphasizing collaboration and attention to individual desires.
• •Maintain a Tone of Elegance and Quality: Use descriptive adjectives that convey beauty, high quality, and careful craftsmanship (e.g., "exquisite," "finest materials," "beautifully detailed," "elegant").
• •Show, Don't Just Tell, Understanding: Instead of just saying "we understand special events," weave in empathetic language that shows an appreciation for the emotions and traditions tied to weddings, baptisms, and other milestones. For example, "We know how much this day means..."

Social Perception

Highly Positive, Reliable and Professional, Go-To for Special Occasions, Creator of Cherished Keepsakes

Copy Examples

• •Crafting Your Cherished Moments. At The Printed Love Co, we pour our hearts into creating beautiful, personalized keepsakes for your most special occasions. Let Natalie help you design a treasure that tells your unique story. Xo
• •A Gentle Light for a Precious Day. Our handcrafted Christening candles are designed with love and reverence, personalized to become a timeless symbol of this sacred milestone. Let us create a beautiful beacon of faith for your little one.
• •From a heartfelt passion in 2012 to The Printed Love Co today, Natalie has been dedicated to crafting more than just products – we create personal treasures. We understand the joy and significance of your weddings and christenings, and we’re here to bring your vision to life with elegance and care.
• •Sealing your love story with beautifully bespoke invitations. ✨ We believe every detail matters when it comes to your big day. Let's chat about your dream wedding stationery! #WeddingInvitations #CustomDesign #BridalKeepsakes #ThePrintedLoveCo #MadeWithLoveInMelbourne
• •Dear [Customer Name], Thank you so much for reaching out to The Printed Love Co! I'm Natalie, and I'd be delighted to help you create something truly special for your [Occasion]. Please feel free to share your ideas or ask any questions – I'm here to make the process as joyful and seamless as possible. Warmly, Natalie