Brand Tone

Friendly, cheerful, vibrant, enthusiastic, creative, appreciative, sentimental, celebratory, culturally aware, supportive, and detail-oriented. Overall: a sense of joy, quality, and a personal touch.

Brand Values

• •Quality over Quantity/Slow Fashion
• •Handmade & Australian Made
• •Joy and Confidence
• •Creativity and Uniqueness
• •Customer Connection
• •Celebrating Milestones & Traditions
• •Personalization and Storytelling
• •Supporting Small Businesses/Collaboration

Best Practices

• •Embrace "Pretty" and "Joy": Consistently use words that evoke happiness, beauty, and delight. Words like "gorgeous," "fabulous," "lovely," "cherished," "celebrate," and "joy" fit well.
• •Highlight Craftsmanship and Quality: Whether it's "handmade in Australia" for fashion or "high quality" for personalized gifts, always emphasize the care and quality invested in the products.
• •Speak Directly and Warmly to the Customer: Use "you" and "your" frequently. Foster a sense of connection, as if speaking with a friend. Phrases like "We'd love to hear from you" or "designed especially for you" work well.
• •Tell a Story: Frame products not just as items, but as part of a customer's story, a memory, or a tradition. This is especially relevant for personalized and wedding items.
• •Maintain Visual and Verbal Consistency: Ensure that the joyful, colourful, and high-quality aesthetic seen in product photos is matched by equally vibrant, positive, and quality-focused language in descriptions, posts, and all communications. The tone should feel authentic to the brand's "Our Story" and customer testimonials.

Social Perception

Positive, Appreciative of Design & Aesthetics, Excellent Customer Service, Trustworthy, Culturally Respected (for personalized wedding items)

Copy Examples

• •Step into sunshine! ☀️ Our new collection is blooming with joyful colours and handcrafted love, made right here in Australia. Designed to make you smile and feel fabulous, because every day is an occasion. #PrettyParcelStyle #HandmadeHappiness
• •More than just a hanger, it's a keepsake. ✨ Personalise your wedding day details with our beautifully crafted hangers – a timeless reminder of your special story. Because every detail matters. #ThePrettyParcelWeddings #CherishedMoments
• •We just ADORE seeing how you bring your Pretty Parcel pieces to life! 😍 @[CustomerName] looks absolutely radiant in her [Product Name]. Thank you for sharing your sunshine with us! Tag us in your pics #PrettyParcelStyle to be featured!
• •In a world of fast trends, choose a gift that tells a lasting story. At The Pretty Parcel, we believe in quality, craftsmanship, and the joy of giving something truly meaningful. Discover how our personalised and handmade treasures offer a more sustainable way to celebrate life's precious moments.
• •Honour your traditions with a Chura box designed to be as special as your big day. Crafted with care to protect precious memories for generations to come. Let us help you tell your beautiful story. #PunjabiWedding #ChuraBox #ThePrettyParcelCo