Tono de Marca

Transactional and functional, direct, sales-oriented, formal, policy-driven.

Valores de Marca

• •Accessibility
• •Customization
• •Simplicity
• •Global Reach

Mejores Prácticas

• •Be the Fan's Ally: Use language that speaks to the shared passion of football. Incorporate terms like "kits," "match day," "colors," "stand with your team," and "show your pride." This builds a connection beyond a simple transaction.
• •Focus on the Experience, Not Just the Product: The value is in the feeling of supporting a team. Copy should highlight the pride, identity, and excitement of being a fan, which is what the customer is truly buying.
• •Be Transparent in Your Policies: While marketing copy should be aspirational, the FAQ and policy pages must be crystal clear. To counter negative perceptions, use straightforward language to explain shipping times, the nature of the "replica" products, and the finality of sales to build trust by managing expectations.
• •Use Strong, Clear Calls-to-Action (CTAs): Every piece of copy should guide the customer. Use direct, action-oriented CTAs like "Shop The Collection," "Customize Your Jersey," "Get Your Kit Now," and "Track Your Order."
• •Maintain a Consistent Voice Everywhere: Whether it's the website, an email, or a future social media post, the tone should remain consistent is-passionate about football fandom, yet direct and functional in its commercial purpose. Avoid overly technical jargon or making claims that can't be substantiated (like "official").

Percepción Social

Largely negative and suspicious. Viewed as a high-risk or potential scam website. Products perceived as unauthorized reproductions of questionable quality. Poor customer service, perceived as a dropshipping site with long waits and uncertain quality.

Ejemplos de Copy

• •Wear Your Passion. The Ultimate Fan Kits, Customized For You. Free Global Shipping On All Orders.
• •This isn't just a jersey; it's your armor for match day. Crafted from breathable, high-performance fabric, this fan-edition kit is designed for pure comfort and pride. Make it yours with custom name and number printing and stand with your team, wherever you are.
• •The new season is here. Are you ready? Gear up with the latest 24/25 kits from Europe's top leagues. Tap to shop the collection and represent your colors.
• •Just Dropped: The Kits You've Been Waiting For...
• •Your Kit is Waiting. Don't let your team down! Complete your order now and get your custom jersey with free shipping before the next big match.