Brand Tone

Authentic, Warm, Culturally Proud, Personal, Community-Focused, Educational

Brand Values

• •Cultural Heritage (Kaupapa Māori)
• •Whānau (Family/Community)
• •Quality and Aroha (Love/Care)
• •Sustainability
• •Authenticity

Best Practices

• •Lead with Kaupapa (Purpose)
• •Use Whānau-Centric Language
• •Maintain Authenticity and Transparency
• •Educate and Empower
• •Engage in Conversation

Social Perception

Extremely positive. Perceived as trusted, high-quality, culturally significant, personable, and relatable.

Copy Examples

• •Wrap yourself in more than just warmth. Our new Tāniko Hoodie is woven with stories of our ancestors and the strength of our culture. Crafted for comfort, designed with pride. Wear your heritage. #ThePepiPozy #Kakahu #TeAoMaori
• •From our whānau to yours, thank you for being on this journey with us. Every order packed, every kākahu sent, is a piece of our culture shared. We see you, we appreciate you. #PakihiMaori #Whanau #SmallBusinessNZ
• •The Pēpi Pozy was born from a simple dream: to see Te Ao Māori thrive in the everyday. We are more than a brand; we are a pakihi on a mission. Each sustainably-made piece is crafted with aroha, connecting our pēpi and our whānau to their whakapapa from day one.
• •Soft, warm, and rich in meaning. Our Minky Paraikete is designed for real-life mess and everyday comfort, making life a little easier for māmā. It’s a taonga (treasure) made to be loved, washed, and cherished for years to come.
• •Our Matariki sale is here! Celebrate the Māori new year with a special taonga for your whānau. It’s the perfect time to embrace new beginnings and wrap your little one in the warmth of their culture. Limited time only. #Matariki #ThePepiPozy