Brand Tone

welcoming, encouraging, and creative

Brand Values

• •Creativity and Self-Expression
• •Community and Connection
• •Mindfulness and Well-being
• •Accessibility and Inclusivity

Best Practices

• •Use "You" and "We" to Foster Connection: Address the audience directly using "you" to make it personal and use "we" or "our" to create a sense of a shared, welcoming community.
• •Focus on the Experience, Not Just the Craft: Emphasize the feelings associated with the classes —relaxation, fun, connection, and pride —rather than solely focusing on the technical aspects of pottery.
• •Keep it Encouraging and Positive: Use words like "discover," "explore," "create," "fun," and "friendly." Avoid language that could feel exclusive or intimidating to newcomers. The message should always be "you can do this."
• •Showcase the Community: Feature photos and stories of real people enjoying the studio on social media and the website. User-generated content is powerful for showing the authentic, positive atmosphere.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website banner, an Instagram caption, a Facebook event, or an email newsletter, the welcoming, creative, and supportive tone should be unmistakable and consistently applied.

Social Perception

fun, friendly, and relaxing haven for creativity

Copy Examples

• •Curious about clay? Leave the world behind for a few hours and find your creative spark. Our beginner's taster session is all about fun, friends, and the simple joy of making something with your own two hands. No experience? No problem. We'll guide you every step of the way. Book your spot and get ready to play with mud!
• •This is what happiness looks like. ✨ We love seeing our studio filled with laughter, creativity, and the hum of pottery wheels. It h ’s more than a class; it h ’s a community. Tag a friend you'd love to share this experience with! #ThePotteryStudio #PotteryClass #CreativeCommunity #UnleashYourCreativity
• •Tired of the same old date night? Get a little messy and a lot more connected. Our pottery date night is the perfect way to create memories and a masterpiece to take home. Spin, laugh, and create together. Book your wheels side-by-side tonight!
• •Ready to make creativity a habit? Join our studio family! A membership at The Pottery Studio gives you the space, tools, and supportive community to grow your skills at your own pace. Turn your passion into practice. Find out more about our membership perks via the link in our bio.
• •Build more than just pots. Build your team. Our pottery workshops offer a unique, hands-on experience that encourages communication, collaboration, and creativity. A perfect reset for any team. Get in touch to create a bespoke event that will leave everyone inspired.