Brand Tone

approachable, knowledgeable, and community-oriented

Brand Values

• •Creativity and Artistic Expression
• •Community
• •Knowledge and Expertise
• •Accessibility
• •Passion for Pottery

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "Friendly," "Informative," "Inspiring," "Supportive"), and a "we are/we are not" list. This ensures everyone creating content understands the desired voice.
• •Focus on "You" (The Customer): Address the customer directly and focus on their needs, aspirations, and how The Potter's Center can help them achieve their pottery goals. Use inclusive language.
• •Share Knowledge Generously: Incorporate tips, insights, and educational snippets into copy. This reinforces the "knowledgeable" aspect of the brand and provides value beyond just selling products.
• •Foster Community Through Language: Use words that encourage interaction, sharing, and belonging. Highlight collaborative aspects like workshops and studio memberships.
• •Maintain Authenticity and Passion: Let genuine enthusiasm for pottery shine through. Use vivid, descriptive language when talking about the craft, materials, and the creative process. Avoid overly corporate or impersonal jargon.

Social Perception

helpful resource and a welcoming space for pottery enthusiasts

Copy Examples

• •Headline: Shape Your Vision. We've Got the Clay. Body: Ready to get your hands dirty? From beginner basics to advanced techniques, The Potter's Center is your creative hub. Explore our wide range of clays, glazes, and tools, or join a class and discover the joy of pottery with our supportive community! #PotteryLife #GetCreative #ThePottersCenter
• •Headline: Your Next Masterpiece Starts Here. Body: Don't just dream about making beautiful pottery – make it! Our studio is equipped with everything you need, and our expert team is always here to offer guidance and tips. Visit us in-store or online at thepotterscenter.com to find your inspiration. #CeramicArt #PotterySupplies #StudioTime
• •Headline: More Than Just Supplies, It's a Community. Body: At The Potter's Center, we believe in the power of shared creativity. Join our workshops, connect with fellow artists, and become part of a vibrant community passionate about pottery. Let's create something beautiful together! #PotteryCommunity #LearnPottery #ArtForAll
• •Headline: Kiln Questions? Glaze Glitches? We're Here to Help! Body: Navigating the world of pottery can be tricky, but you don't have to do it alone. Our knowledgeable staff is passionate about helping you achieve your ceramic goals. Stop by or check out our online resources for expert advice. #PotteryTips #CeramicSupplies #ExpertAdvice
• •Headline: Unleash Your Inner Potter: Classes for Every Skill Level! Body: Whether you've never touched clay or you're looking to refine your skills, we have a class for you. Discover the therapeutic art of pottery in a fun, supportive environment. Sign up today and let your creativity flow! #PotteryClasses #ArtStudio #Handmade