Brand Tone

Professional and Approachable

Brand Values

• •Quality Craftsmanship
• •Efficiency
• •Customer Satisfaction

Best Practices

• •Always emphasize the quality of materials and workmanship. Use phrases like "premium materials," "expert craftsmanship," and "built to last" to build confidence.
• •Customers value a smooth process. Use words like "efficient," "punctual," "professional," and "seamless experience" to address potential homeowner concerns about construction projects.
• •Leverage high-quality photos and videos of completed projects on all social platforms. Before-and-after content is particularly effective for demonstrating the value and impact of your work.
• •Regularly share customer testimonials and 5-star reviews in your marketing copy. Direct quotes are powerful tools for building credibility.
• •While professional, the brand name invites a friendly tone. Use clear, direct language, and on social media, don't be afraid to use a more casual voice and relevant hashtags to connect with the community.

Social Perception

Highly Positive and Reliable

Copy Examples

• •Expert Fence & Deck Installations in Windsor-Essex. Quality Craftsmanship. Built to Last. Get Your Free Quote Today.
• •Transform your backyard this summer! From privacy fences to custom decks, our team delivers stunning results with unmatched efficiency. Swipe to see our latest projects! #ThePostGuys #WindsorFencing #DeckExperts
• •The Post Guys Fencing | 5-Star Rated | Get a Fast, Free Quote. Professional installations. Quality materials. Your trusted local fence experts.
• •Time-lapse video: Old fence gone, new fence up. We're The Post Guys. We get it done. #FenceInstallation #Transformation #OddlySatisfying #SkilledTrades
• •"I couldn't have possibly had a better experience. Great communication throughout the whole process." - Adam B. We love our customers! Ready for an experience you'll want to rave about? Contact us today.