Brand Tone

Inspirational, Modern, and Accessible

Brand Values

• •Design Curation
• •Quality & Craftsmanship
• •Aesthetic & Style
• •Customer-Centric Inspiration

Best Practices

• •Lead with Inspiration, Follow with Product: Start captions and descriptions with an inspirational or problem-solving statement (e.g., "Create a cozy corner," "The secret to a stylish gallery wall..."). Then, introduce the product as the solution.
• •Use Design-Centric Language: Consistently use keywords like "curated," "minimalist," "abstract," "Scandi," "modern," and "clean lines." This reinforces the brand's niche and attracts the right audience.
• •Ask Engaging Questions: Encourage interaction on social media by asking open-ended questions related to style and personal preference ("Which pairing do you prefer?", "What's your favorite color palette for the bedroom?"). This builds a community around the brand.
• •Emphasize Quality and Tangibility: In product descriptions and ads, always mention the tangible benefits that justify a purchase, such as "age-resistant matte paper," "vibrant, high-quality printing," or "designed to last."
• •Maintain a Unified Voice: Whether writing a TikTok caption, an email, or a website description, the tone should remain consistently inspirational, modern, and accessible. Avoid corporate jargon or overly casual slang to maintain brand integrity.

Social Perception

The brand is perceived as: Stylish and On-Trend, High-Quality for the Price, Reliable, A Source of Inspiration.

Copy Examples

• •Your walls are waiting. Meet "Serenity," our new abstract piece designed to bring a calm, modern feel to any room. Its soft tones and clean lines are the perfect finishing touch you've been looking for. Where would you hang it? Let us know below! #ThePosterSquare #WallArt #AbstractArt #HomeDecorInspo
• •Tired of Bare Walls? Great design shouldn't be out of reach. Discover curated, museum-quality art prints at The Poster Square and transform your home with just one piece. Shop our Bestsellers Collection today and get free shipping on orders over $50! Call to Action: Shop Now
• •Art That Completes Your Home. Explore curated collections of modern posters and find the piece that tells your story.
• •✨ A Little Inspiration For Your Weekend Preheader: Plus, a special offer to help you refresh your space.
• •The perfect minimalist art print to create a focal point in your living room. Our posters are printed on thick, gallery-quality paper for a beautiful finish. Click through to discover more modern decor inspiration and find art you'll love for years to come. #LivingRoomDecor #MinimalistHome #WallDecorIdeas