Brand Tone

Aspirational, reassuring, premium, and informative, conveying exclusivity and excellence while emphasizing investment in self-care and well-being.

Brand Values

• •Quality & Craftsmanship
• •Comfort & Well-being
• •Luxury & Exclusivity
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Lead with Luxury: Always use premium and aspirational language. Words like "bespoke," "handcrafted," "luxury," "premium," and "finest" should be staples in the brand vocabulary.
• •Emphasize the Origin: Consistently mention that the pillows are "Handmade in the UK" or "Crafted in Scotland." This builds trust and reinforces the values of quality and craftsmanship.
• •Translate Features into Benefits: Don't just say "70% duck feather, 30% duck down." Explain what that means for the customer: "a superb balance of comfort and support" that helps regulate temperature for deeper sleep.
• •Maintain the "Because You're Worth It" Ethos: Frame the purchase not as an expense, but as an investment in personal well-being. The copy should empower the customer to prioritize their comfort and health.
• •Be Transparent and Informative: Whether explaining the technology behind cooling fibers or the sustainable journey of recycled plastics, provide clear, concise information. This builds credibility and justifies the premium price point.

Social Perception

That of a high-end, reliable brand that delivers on its promise of a luxurious sleep experience.

Copy Examples

• •Your Five-Star Sleep Awaits. Why should hotel-grade luxury be a vacation-only treat? Our Mayfair pillow, "The Poshest Pillow," brings that five-star experience home. Handmade in Scotland with a perfect blend of duck feather and down, it offers unparalleled comfort and support. Because you're worth it. #SleepPosh #LuxuryPillows #HandmadeInUK #GoodNightsSleep
• •Sleep Clean, Sleep with Jersey. Indulge in luxurious comfort that feels good in every sense. The Jersey pillow features amazing, feel-good fibers made from recycled ocean plastics. Each pillow is a testament to our commitment to sustainability without compromising on the plush, supportive feel you expect from The Posh Pillow Company. Handmade in Scotland, it’s the eco-friendly luxury you’ve been dreaming of.
• •The Secret to a Perfect Night? It's Posh. Discover our collection of handmade, luxury pillows. Shop Now
• •Tired of being tired? Your best-ever sleep is inside.
• •Still Thinking About That Perfect Pillow? You deserve a restorative night's sleep. Our [Product Name] pillow, handcrafted in the UK, is waiting for you. Experience the Posh difference with guaranteed satisfaction. Don't just dream about better sleep—make it a reality.