Brand Tone

friendly, enthusiastic, and chic

Brand Values

• •Exceptional Customer Experience: A core value is making women "have fun and walk out feeling fabulous." They strive for a "personalized shopping experience."
• •Fashion and Style: Providing "remarkable fashion," the "latest arrivals," and "chic resort wear" is central to their offering.
• •Fun and Enjoyment: The shopping experience itself is intended to be enjoyable, summed up by "it's always a party at The Posh Pelican."
• •Dedicated Service: They "value everyone who comes through our doors" and aim to provide "excellent service" through a "fun, knowledgeable" team of stylists.
• •Coastal Lifestyle: Embracing the "coastal charm" of their Atlantic Beach location and offering styles that fit this aesthetic.

Best Practices

• •Embrace Enthusiasm: Use positive, upbeat language and a sprinkle of playful emojis (where appropriate for the platform) to convey energy and fun.
• •Stay Chic and Aspirational (but Accessible): While "posh" is in the name, balance it with welcoming, friendly terms. Highlight quality and style without being exclusive.
• •Incorporate Coastal Language: Weave in references to the beach, sunshine, and coastal living to reinforce the brand's setting and aesthetic.
• •Focus on the Customer's Feeling: Craft messages that emphasize how the products and experience will make the customer feel – "fabulous," "confident," "happy."
• •Maintain a Friendly, Helpful Voice: Whether it's website copy, social media captions, or customer service interactions, ensure the tone is consistently approachable, helpful, and service-oriented, like a knowledgeable friend offering style advice.

Social Perception

Stylish and welcoming boutique. Customers likely view it as a go-to spot for trendy and unique fashion finds in Atlantic Beach, appreciating the personalized service from stylists. The brand's active and friendly social media presence likely contributes to a perception of being approachable and in tune with current styles.

Copy Examples

• •Hello sunshine! ☀️ Our new collection of breezy dresses and vibrant swimwear has just landed. Get ready to soak up the compliments! #PoshPelicanStyle #CoastalChic
• •Warning: May cause extreme happiness. 😉 Our stylists found the perfect accessories to complete your look. Swing by The Posh Pelican – it's always a party here! #FashionFun #AtlanticBeach
• •From beach strolls to sunset cocktails, we’ve got your effortlessly chic outfit covered. Discover new arrivals that scream 'vacation mode ON!' ✨ #ResortWear #PoshFinds
• •Feeling fabulous is always in season! Let our amazing team help you find that piece that makes you sparkle. Because you deserve it! 💖 #StyleTherapy #ThePoshPelican
• •Spotted: Your next obsession! 😍 This [Product Name] is pure coastal charm and effortless style, all wrapped up in one. Shop it online or pop in to say hi! #MustHave #BoutiqueShopping