Brand Tone

Friendly, Practical, and Empowering

Brand Values

• •Convenience
• •Privacy
• •Freedom & Adventure
• •Problem-Solving (Innovation)
• •Quality & Thoughtful Design

Best Practices

• •Speak Your Customer's Language: Use relatable scenarios and address common pain points directly (e.g., "awkward towel changes," "cramped public restrooms"). This shows understanding and builds connection.
• •Focus on Freedom and Solutions: Frame the product not just by its features, but by how it empowers users and solves their problems, leading to more enjoyable experiences. Use active, benefit-driven language.
• •Keep it Simple and Clear: The product is about simplicity and ease. The language should mirror this – avoid jargon, be direct, and make benefits immediately understandable.
• •Inject Personality (Friendly & Approachable): Use a warm, conversational tone. The "About Us" story of Maria and Kevin is a good example; extend this approachability to other communications.
• •Show, Don't Just Tell (Visually & Verbally): Use descriptive language that paints a picture of the convenience and privacy offered. On visual platforms, ensure images and videos reinforce the practical benefits and the feeling of empowerment. TikTok and Instagram content effectively do this.

Social Perception

Problem-Solver, Convenient & Easy, Versatile, Trustworthy

Copy Examples

• •Headline: Stop Awkward Towel Dances! Body: Enjoy instant privacy anywhere with The Portable Changing Room. Pops up in seconds, so you can switch outfits stress-free and get back to your adventure. Your personal, portable oasis awaits!
• •Headline: Quick Change, Full Confidence. Body: From beachside to backstage, The Portable Changing Room is your secret weapon for fast, private changes. Lightweight, easy, and always ready – focus on your moment, not the changing drama.
• •Headline: Adventure More, Worry Less. Body: Don’t let "where to change?" hold you back. The Portable Changing Room offers the freedom and privacy you need, wherever you are. Pack it, pop it, and own your space!
• •Headline: Your On-the-Go Privacy Pod! Body: Tired of searching for a decent spot to change? The Portable Changing Room sets up instantly, giving you a clean, private space for quick outfit swaps at the park, campsite, or by the car. Convenience, redefined.
• •Headline: Game Day? Beach Day? Photoshoot? Sorted! Body: Life’s busy. Changing shouldn’t be a hassle. The Portable Changing Room gives you instant, easy privacy so you can stay fresh and comfortable, no matter where your day takes you.