Brand Tone

Elegant & Luxurious, Iconic & Historic, Sophisticated & Prestigious, Timeless, Whimsical (related to Eloise)

Brand Values

• •Heritage and Legacy
• •Uncompromising Luxury
• •Exceptional Service (Aspiration)
• •Memorable and Unique Experiences
• •Elegance and Sophistication
• •Exclusivity

Best Practices

• •Lead with Legacy: Consistently reference The Plaza's rich history, iconic status, and heritage. Use terms like \"legendary,\" \"since 1907,\" \"historic landmark,\" and \"timeless tradition\" to reinforce its enduring appeal.
• •Employ Elegant and Evocative Language: Use a sophisticated vocabulary that reflects the brand's luxury and refinement. Words such as \"exquisite,\" \"opulent,\" \"grandeur,\" \"unrivaled,\" and \"prestigious\" help set the appropriate tone.
• •Highlight Exclusivity and Craftsmanship: Emphasize what makes The Plaza unique – from its \"prestigious address\" to \"exclusively designed\" boutique items and \"signature\" experiences. Mention the \"finest materials\" and \"highest quality craftsmanship\" for products.
• •Speak to Aspiration and Emotion: Craft copy that taps into the desires for memorable, magical experiences. Tell stories that allow potential guests and shoppers to envision themselves partaking in The Plaza's grandeur and creating their own \"magnificent memories.\"
• •Maintain Visual and Verbal Harmony: Ensure the copywriting's tone aligns seamlessly with the brand's visual identity (e.g., luxurious photography, classic typography). For specific offerings like Eloise, a touch of sophisticated whimsy can be integrated, but it should still feel premium and in line with The Plaza's overall elegance.

Social Perception

Iconic Landmark, Aspirational Destination, Symbol of Opulence, Mixed Service Experiences, High Price Point, Nostalgic and Charming

Copy Examples

• •Headline: The Plaza: Where New York's Stories Are Written. Body: For over a century, The Plaza has been more than a hotel—it's an icon at the heart of New York. Experience timeless elegance, legendary service, and create your own unforgettable chapter at the world's most famous address.
• •Headline: The Enduring Elegance of The Plaza, Yours to Treasure. Body: Bring home the magic of a New York legend. The Plaza Boutique offers exclusively designed gifts, luxurious accessories, and cherished Eloise keepsakes, each reflecting the timeless sophistication of our iconic heritage.
• •Headline: A Rawther Fancy Adventure Awaits! Body: Step into the whimsical world of Eloise at The Plaza. Discover delightful books, charming dolls, and perfectly Eloise accessories. It’s the ultimate New York experience for the precocious little ones in your life.
• •Headline: An Iconic Tradition. An Unforgettable Afternoon. Body: Experience the splendor of Afternoon Tea at The Palm Court, a treasured Plaza tradition for over 100 years. Indulge in exquisite pastries, artisanal teas, and the timeless ambiance of this legendary setting.
• •Headline: Your Landmark Moment, Staged in Legendary Style. Body: From fairytale weddings in the Grand Ballroom to distinguished corporate events, The Plaza provides an unparalleled backdrop of historic grandeur and impeccable service, ensuring your occasion is nothing short of extraordinary.