Brand Tone

energetic, authentic, and forward-thinking

Brand Values

• •Authenticity: A core aim is 'delivering authentic and innovative storytelling.'
• •Elevation and Preservation of Action Sports: The brand seeks to 'elevate and preserving the core of action sports.'
• •Innovation and Forward-Thinking: Rooted in 'freedom, innovation and a forward-thinking ethos,' aiming to 'shape the future of these sports.'
• •Community Focus: The brand emphasizes the 'skateboarding community,' 'athlete features,' and 'up-and-coming talent.'
• •Inclusivity/Support: The Rockstar Energy Open, which The Platfrm is a content destination for, aims to support skateboarding and its athletes at the grassroots level.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of The Platfrm's tone (e.g., energetic, authentic, bold, inclusive, forward-thinking) with examples of 'do's and don'ts' for language, slang (if appropriate and authentic to the community), and style.
• •Know Your Audience Deeply: Continuously engage with and listen to the skateboarding community. Use language that resonates with them authentically, avoiding corporate jargon or overly formal tones. Understand their slang, humor, and values.
• •Prioritize Storytelling: Focus on narratives – the journeys of athletes, the evolution of tricks, the culture of skate spots. Let the stories drive the energetic and authentic feel, rather than just stating facts.
• •Be Visually Consistent with Verbal Tone: Ensure that the imagery and video content accompanying the copy align with the energetic, bold, and authentic voice. The visual and verbal elements should reinforce each other.
• •Review and Iterate: Regularly review all public-facing copy (social media, website, ads) to ensure it aligns with the defined brand tone. Gather feedback and be prepared to adapt as the brand and community evolve, always staying true to the core values of authenticity and innovation.

Social Perception

The brand positions itself as a 'go-to media destination' for skateboarding stories, which suggests an ambition to be seen as authoritative and central to the skate community.

Copy Examples

• •Instagram Post (promoting a new video feature): "Dive deep into the grit and glory. Our latest feature drops NOW – an unfiltered look at [Athlete's Name]'s journey to the top. This isn't just a story, it's a testament. Link in bio. #ThePlatfrm #Skateboarding #TrueToTheCore #ActionSports"
• •Tweet (live event update): "The energy here at the #RockstarEnergyOpen is insane! 🔥 @[SkaterTag] just landed a mind-blowing trick. You HAVE to see this. Catch the live stream on ThePlatfrm – shaping the future of skate, one epic moment at a time. [LinkToStream] #SkateLife #ThePlatfrmLive"
• •Website Banner (homepage): "Beyond the Grind. Beyond the Hype. This is The Platfrm: Authentic Skateboarding Stories. Innovative Coverage. The Future of Action Sports Culture. EXPLORE NOW."
• •Facebook Ad (targeting aspiring skaters): "Got talent? Got passion? The Platfrm is your stage. We're showcasing the next generation of skate legends. Submit your clips, watch exclusive content, and be part of a community that lives and breathes action sports. Learn More & Join The Movement! [Link] #ThePlatfrm #SkateCommunity #FutureShapers"
• •TikTok Video Intro (Voiceover): "This is where raw talent meets relentless progression. We're The Platfrm – bringing you closer to the heart of skate culture than ever before. Stay locked for daily drops, insane tricks, and the real stories behind the riders. #SkateTok #ThePlatfrm"