Brand Tone

Artisanal & Quality-Focused, Health-Conscious & Innovative, Approachable & Celebratory, Trustworthy & Reliable, Visually Appealing & Modern

Brand Values

• •Quality & Freshness
• •Health & Wellbeing
• •Craftsmanship & Artistry
• •Customer Satisfaction & Trust
• •Social Responsibility & Sustainability

Best Practices

• •Reinforce the made-to-order, premium ingredient, no-additive stance.
• •Speak the language of celebration; connect cakes to joyful occasions.
• •Be clear and trustworthy; use straightforward language about ingredients and delivery.
• •Highlight the health-conscious and innovative aspects, like keto and sugar-free options.
• •Emphasize the visual appeal and 'Instagram-worthy' designs.

Social Perception

Positive among target audience, Seen as a go-to for specialty cakes, Reliable for celebrations

Copy Examples

• •Delivered fresh across GTA.
• •Explore our collection at theplacetoronto.com.
• •Taste the revolution in healthy desserts!
• •The Place Toronto delivers handcrafted perfection right to your doorstep, often on the same day!
• •Every order is made fresh with premium cream and natural ingredients.