Brand Tone

Empowering & Inspiring, Supportive & Compassionate, Joyful & Playful, Hopeful, Authentic & Personal, Grateful

Brand Values

• •Empowerment
• •Joy
• •Strength & Resilience
• •Community & Connection
• •Living Fully
• •Awareness & Support
• •Generosity

Best Practices

• •Lead with Empowerment: Use strong, active verbs and focus on the 'warrior' rather than the 'patient.' Frame the message around strength, courage, and resilience.
• •Embrace Joy and Positivity: Pink is inherently playful. Let that shine through in the language. Use optimistic words and convey a sense of fun and lightheartedness where appropriate.
• •Be Authentic and Empathetic: Share genuine stories (with permission) and acknowledge the emotional journey of cancer, but always circle back to hope and strength.
• •Foster a Sense of Community: Use inclusive language ('we,' 'us,' 'together'). Encourage sharing and connection. Highlight the support system around the individual.
• •Keep the 'Live Your Life' Message Central: Consistently reinforce the idea that the pink wig is a tool to help individuals feel like themselves and continue to engage with life fully, not be defined or limited by their diagnosis.

Social Perception

A beacon of positivity and fun, Empowering for patients, Supportive and caring, Unique and memorable, Community-driven

Copy Examples

• •Headline: Wear Your Power. Rock Your Pink. Body: Cancer is a journey, not your definition. The Pink Wig Project provides a vibrant pink wig to remind you of your incredible strength and the joy of living life out loud. Ready to feel free? Apply for yours today. #PinkWigPower #LiveYourLife #CancerWarrior
• •Headline: More Than a Wig. It’s a Warrior’s Crown. Body: Our founder knew the magic of a pink wig: it’s a symbol of hope, a spark of joy, and a statement that you’re still YOU. We gift these to cancer fighters to help them shine. #PinkWigProject #JoyfulStrength #NotDefinedByCancer
• •Headline: Gift a Smile. Share the Strength. Body: Every pink wig we send is a message of hope and empowerment. Your donation helps us put a smile on a cancer warrior's face and reminds them to live their life, vibrantly. Donate today and become part of their story. #SupportWarriors #PinkWigHope #CommunityLove
• •Headline: "I felt free. No one pitied me. I was just having fun." - Teri Trotter, Founder Body: That's the feeling behind every pink wig we provide. It's about reclaiming your spirit and living boldly. Join The Pink Wig Project community. #InspiredByTeri #PinkWigFreedom #CancerSupport
• •Headline: Brighten a Day. Spark a Fight. Body: Know a cancer warrior who could use a boost? A pink wig from us is a fun, empowering reminder of their inner fire. Apply on their behalf or purchase one to support our mission. #PinkWigGift #StrengthInPink #FightCancerWithJoy