Brand Tone

Approachable, enthusiastic, and community-focused, often using casual, bilingual (English and Spanish) language to create a friendly and inclusive atmosphere, focusing on excitement around new products.

Brand Values

• •Accessibility
• •Community
• •Value for Money
• •Trend-Oriented

Best Practices

• •Embrace "Spanglish": Continue to use a mix of English and Spanish in social media posts to connect authentically with the target audience.
• •Use an Enthusiastic and Friendly Tone: Incorporate emojis, exclamation points, and celebratory language to maintain a sense of excitement and community.
• •Focus on Visuals: Let the products speak for themselves. Accompany all copy with high-quality images and videos, especially swatches and application clips.
• •Highlight Value and Accessibility: Consistently emphasize the affordability and quality of the products, reinforcing the brand's core value proposition.
• •Foster Community Engagement: Actively respond to comments and questions, run polls, and encourage user-generated content to make followers feel like part of the brand's community.

Social Perception

Perceived positively as a reliable source for sought-after, affordable makeup, particularly from brands like Bissú and Beauty Creations. It's seen as a go-to for those following Latin American beauty trends, with generally positive social media engagement reflecting customer excitement and loyalty.

Copy Examples

• •¡Chicas, ya llegó! ✨ The new 'Sweet Paradise' collection from Beauty Creations is now in store and online! 🌴 Get those vibrant, tropical vibes with these amazing pigments. Swipe to see the swatches! #beautrycreations #newmakeup #thepinkmakeupstore
• •You asked, we listened! ❤️ Our best-selling Bissú foundations are fully restocked in all shades! Come find your perfect match at THE PINK MAKE UP STORE. Perfect coverage at a price you'll love. ¡No te quedes sin el tuyo! #bissu #foundation #makeuprestock
• •🎉 Get Your Glam On! 20% Off All Lashes This Weekend Only! 🎉
• •Holiday Glam Starts Here! ✨ Shop our biggest sale of the year and find the perfect gifts for the makeup lovers in your life. Free shipping on orders over $50!
• •Which Bissú blush shade is your absolute favorite? ❤️ Vote now! [Poll: 'Terracota' vs 'Piloncillo'] We love them both! 😍 #bissucosmetics #blush #favoritemakeup