Brand Tone

Aspirational & Evocative, Authentic & Passionate, Warm & Approachable

Brand Values

• •Artisanship & Authenticity
• •Global Discovery & Curation
• •Bohemian Lifestyle
• •Quality

Best Practices

• •Lead with the Story: Always frame products around their origin, the artisan who made them, or the lifestyle they represent. Use storytelling to transform an object into a treasured possession.
• •Embrace Sensory and Evocative Language: Use words that appeal to touch ("textured," "hand-woven"), sight ("sun-faded," "vibrant"), and emotion ("soulful," "dream," "wanderlust"). This elevates the copy beyond simple descriptions.
• •Maintain a Warm and Personal Voice: Whether writing a caption or an email, address the audience as fellow lovers of travel and design. Use "we" to create a sense of a small, passionate team behind the brand.
• •Educate on 'Handmade' and 'Vintage': Explicitly and proudly state that slight variations are not flaws but marks of authenticity. This manages customer expectations and reinforces brand values.
• •Be Consistent Across All Channels: The aspirational, story-driven tone from the Instagram captions should carry over to product descriptions, email marketing, and any potential blog content to create a seamless and immersive brand experience.

Social Perception

Positive but Niche Audience: Followers are enthusiasts of bohemian and 'jungalow' decor styles, with positive engagement praising beauty and uniqueness. Limited Mainstream Recognition: Brand lacks significant recognition outside its niche; name confusion with other businesses challenges visibility and searchability.

Copy Examples

• •Unroll a story in your living room. Each thread of our 'Marrakech Sunset' rug is woven by hand by artisans in Morocco, carrying with it the warmth of the desert sun and generations of tradition. This isn't just a rug; it's the soul of a room. Tap to bring this piece of history home. #ThePinkBazaar #MoroccanRug #HandmadeHome #BohemianDream
• •We believe a home should tell your story. And we've just returned with a new collection of handcrafted pieces to help you write the next chapter. From vintage Moroccan poufs that whisper tales of bustling medinas to hand-painted ceramics from the Aegean coast, this collection is for the dreamers and the adventurers. Discover the new arrivals before they're gone.
• •Perfectly imperfect. This one-of-a-kind vintage kilim pillow was crafted from a traditional Turkish rug, making it a unique piece of art for your sofa or bed. The intricate patterns and sun-faded colors speak to its rich history. Add a touch of authentic, bohemian soul to your space. Please note that due to its vintage nature, slight variations and imperfections are part of its celebrated charm.
• •Your home is your sanctuary. Don't settle for the ordinary. At The Pink Bazaar, we travel the globe to curate a collection of unique, handcrafted, and vintage decor that makes a house feel like a home. Find the piece you'll treasure for years to come. Shop our 'Bohemian Dream' collection now for 15% off your first order.
• •Beyond Decor. We curate stories, handcrafted by artisans from around the world. Welcome to your bohemian dream.