Brand Tone

Playful & Witty, Chic & Stylish, Aspirational yet Accessible, Enthusiastic & Passionate, Exclusive

Brand Values

• •Quality Craftsmanship: Emphasis on "handmade," "hand-stitched," "needlepoint," "velvet backed," and "UK-made."
• •Unique & Statement Design: A core value is providing pillows that are distinctive, colourful, playful, and act as conversation starters.
• •Personality & Fun: The designs aim to "put a smile on your face" and add character to a home.
• •Accessible Style: Bridging the gap between high-end design and affordability.
• •Customer Joy: The desire for customers to love the products and for the pillows to bring happiness.

Best Practices

• •Embrace Playful Punctuation & Word Choice: Don't be afraid of a well-placed exclamation mark, an ampersand for a touch of informal chic, or witty wordplay that reflects the phrases on the pillows themselves. (e.g., "Home Sweet F*cking Home" allows for a bolder voice).
• •Highlight Exclusivity & Craftsmanship: Consistently use terms like "limited drop," "handmade," "hand-stitched," "needlepoint," "velvet backing," and "UK-made" to reinforce quality and rarity.
• •Speak to the "Why": Connect the products to the customer's desire for a stylish, personalized, and fun living space. Focus on how the pillows make a statement and reflect personality.
• •Maintain Visual-Verbal Synergy: Ensure the copy's tone matches the chic, high-quality aesthetic of the product photography. If the image is luxurious and aspirational, the copy should echo that with a sophisticated yet witty voice.
• •Develop a "Voice Guide" Snippet: Create a short internal guide with key brand voice adjectives (e.g., Playful, Chic, Witty, Confident, Exclusive) and examples of "say this, not that" to ensure anyone writing copy stays on brand.

Social Perception

Positive Product Perception: Customers generally perceive the pillows as high-quality, unique, stylish, and fun statement pieces for their homes. They are often seen as great gifts. Brand as a Go-To for Statement Cushions: The Pillow Drop is recognized for its specific niche of witty and destination-themed needlepoint pillows. Mixed Customer Service Perception: While many are happy, a segment of customers has reported issues with communication, delivery times, and responsiveness from customer service, which can impact overall brand perception if not addressed. Desirable & Trendy: Mentions by influencers and press, along with their presence on curated retail sites, contribute to a perception of desirability and trendiness.

Copy Examples

• •Headline: Stop Boring Sofas. Start Conversations. Body: Your living room called. It's yawning. Wake it up with our latest drop of handmade needlepoint cushions – cheeky, chic, and gone before you can say "interior goals." Shop the limited collection now.
• •Headline: Warning: May Cause Extreme Duvet Day Envy. Body: Our new "Hibernate In Style" needlepoint pillow has landed. Hand-stitched sass, velvet-backed luxury. Perfect for those who take their lounging seriously. Limited quantities – don't get left out in the cold!
• •Headline: That 'Just Dropped' Feeling for Your Home. Body: Forget fleeting fashion. Invest in timeless wit. Our exclusive, UK-made needlepoint pillows are the statement pieces your impeccable taste deserves. Explore the new arrivals – before they're just a stylish memory.
• •Headline: Be the Host Everyone Secretly Wants to Be. Body: (Hint: It starts with the right cushions). Our "Please Leave By 9" pillow isn't just a cushion; it's a lifestyle. Handcrafted, hilarious, and highly coveted. Get yours, and let the compliments roll in.
• •Headline: Limited Edition Luxury. Unlimited Personality. Body: Each Pillow Drop cushion is a little work of art, hand-stitched with love, sass, and the finest materials. We only make a few. Because your home is too special for mass-produced. Discover your statement.