Brand Tone

Authentic, Nostalgic, and Health-Conscious with a warm, personal touch.

Brand Values

• •Authenticity & Tradition
• •Health & Purity
• •Homemade Quality
• •Social Empowerment
• •Customer Trust

Best Practices

• •Always use words that evoke tradition and heritage, such as 'Grandma's recipe,' 'time-honored,' 'family tradition,' and 'authentic flavors.'
• •Consistently emphasize what is *not* in the products, using phrases like 'No Preservatives,' 'No Artificial Additives,' 'No Added Colors,' and 'Unadulterated.'
• •Integrate the value of empowering local women into the narrative, subtly in product descriptions or directly in 'About Us' sections and social media stories.
• •Connect the products to emotions and memories, using evocative language like 'rekindle,' 'warmth,' 'nostalgia,' and 'comfort' to sell an experience.
• •Address the customer directly using 'you' and 'your,' maintaining a clear, warm, and inviting tone that feels like a recommendation from a trusted friend or family member.

Social Perception

Very positively perceived as a trustworthy provider of high-quality, authentic Indian foods, particularly praised for tasting like homemade, being preservative-free, and offering nostalgic flavors.

Copy Examples

• •Taste the tradition of Andhra in every spoonful. Our Gongura Pickle is crafted the way it's meant to be: with handpicked leaves, a blend of generational spices, and zero preservatives. It's not just a pickle; it's a memory on your plate. #ThePickls #GonguraPickle #AndhraFlavors #HomemadeGoodness #IndianPickles
• •Headline: The Taste of Home, Delivered. Body: Juggling a busy life but craving authentic, healthy meals? The Pickls brings you traditional, preservative-free pickles and organic millet mixes, made with love by local women in Karnataka and Andhra. Rekindle the warmth of homemade food. Shop our collection now and get 10% off your first order!
• •Pure. Authentic. Unadulterated. From Grandamma's kitchen to your table. Discover our range of homemade pickles and organic millets.
• •Missing Home? A Taste of Tradition is Inside.
• •Reclaim your health without sacrificing flavor. Our Millet Kichadi Mix is a wholesome blend of organic foxtail and kodo millets, moong dal, and the mild spices you love. A nutritious, ready-to-cook meal that’s as nourishing as it is delicious. Perfect for busy professionals who deserve a healthy, homemade alternative.