Brand Tone

Enthusiastic & Passionate, Informative & Knowledgeable, Friendly & Approachable, Community-Oriented, Supportive

Brand Values

• •Quality
• •Community
• •Customer Focus
• •Passion for Pickleball
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, style, approved terminology, and common phrases. Share this with anyone creating content.
• •Understand Your Audience: Tailor your language and tone to resonate with UK pickleball players – from beginners to seasoned enthusiasts. Consider their motivations, challenges, and what excites them about the sport.
• •Be Authentic: Let the genuine passion for pickleball shine through. Avoid overly corporate or generic language. Use language that real players use.
• •Consistency Across Channels: Ensure the tone is consistent whether it's a website product description, a Facebook post, an Instagram caption, or a customer service email. While the style might adapt slightly for the platform (e.g., more emojis on Instagram), the core tone should remain.
• •Review and Refine: Regularly review your copy and customer feedback to ensure the tone is hitting the mark and adjust as needed. Language evolves, and so can your brand's voice, as long as it stays true to its core values.

Social Perception

A Specialist Retailer, A UK-Based Authority, Supportive of the Sport's Growth, Reliable, Engaged with Players

Copy Examples

• •Headline: "Unleash Your Inner Pickleball Pro! 🔥 Shop the latest paddles and gear at The Pickleball Store and dominate the court. #PickleballUK #GetYourGameOn"
• •Product Description Snippet (for a new paddle): "New to pickleball or looking to upgrade? Our expert team has handpicked the new [Paddle Name] for its incredible balance of power and control. We’re here to help you find the perfect fit – because every point matters! Visit our blog for a full review and playing tips. 🥒 #PickleballStoreUK #PaddleExperts"
• •Social Media Post (Community Focus): "What a fantastic weekend of pickleball! ☀️ We loved seeing so many of you out on the courts. Share your best rally videos with #ThePickleballStore for a chance to be featured! Let's grow this amazing community together. #PickleballFamily #UKPickleball"
• •Email Subject Line (Promotion): "Game On! Your Exclusive Pickleball Deals Are Here! 🚀"
• •Website 'About Us' Snippet Idea: "Born from a passion for the fastest-growing sport in the UK, The Pickleball Store is more than just a shop – we're your partners on the court. We believe in quality gear, expert advice, and building a vibrant pickleball community, one dink at a time. Welcome to the family! #PassionForPickleball"