Brand Tone

Friendly and Approachable, Caring and Passionate, Helpful and Informative, Playful and Humorous, Community-Focused

Brand Values

• •Love for Animals
• •Quality and Trust
• •Customer Satisfaction
• •Family Business
• •Accessibility and Value

Best Practices

• •Always Prioritize Pet Well-being and Happiness: Frame product benefits and advice around how they enhance the lives of pets. This reinforces the core value of "love for animals."
• •Use a Friendly, Conversational Language: Avoid overly formal or technical jargon. Write as if you're talking to a fellow pet lover. Incorporate emojis where appropriate, especially on social media.
• •Maintain a Helpful and Empathetic Stance: Acknowledge the challenges and joys of pet ownership. Offer solutions and advice genuinely, positioning the brand as a supportive partner.
• •Incorporate Visual Storytelling: Complement copy with high-quality, engaging photos and videos of pets. This aligns with the visually driven approach on Instagram and TikTok and strengthens emotional connection.
• •Encourage and Showcase Community Interaction: Actively solicit and feature user-generated content, respond to comments and messages promptly and warmly, and use inclusive language to foster a sense of belonging among customers.

Social Perception

Positive Customer Experiences, Engaged Community, Trustworthy E-shop, Helpful Resource

Copy Examples

• •🐾 Tail wags and purrs guaranteed! 😉 Our new line of super-comfy beds has just landed, tested and approved by our own sleepy furballs. Give your best friend the gift of sweet dreams! Link in bio to shop the cuddliest collection. #ThePetsCZ #HappyPets #NewCollection #DogBed #CatBed #PetComfort
• •Wait for the zoomies! 😂 Trying out the new interactive feather toy with Chief Tester Officer, Fluffy. Spoil your kitty and get yours today! 👉 [Link to product] #ThePetsCZ #CatToys #Playtime #FunnyPets #TikTokMadeMeBuyIt #PetLove
• •Spoil Your Pet, Not Your Wallet! 🐶🐱 Create your own custom bundle of toys and treats and save up to 20%! Because every furry family member deserves the best. [Button: Build Your Bundle Now]
• •Worried about your pup during fireworks season? 🎆 Our latest blog post is packed with tips from our expert team to help keep your furry friend calm and safe. Plus, discover our top picks for anxiety-reducing aids! [Link to Blog Post] Your friends at ThePets.cz - always here for you and your pets.
• •Look at this happy face! 😍 Thanks to @[UserHandle] for sharing this adorable pic of Max enjoying his new chew toy from ThePets.cz! We LOVE seeing your pets happy. Tag us @thepets.czsk for a chance to be featured! #ThePetsCommunity #CustomerLove #HappyDog