Brand Tone

Educational & Guiding, Enthusiastic & Passionate, Approachable & Friendly, Quality-Conscious & Discerning, Sensory & Experiential

Brand Values

• •Quality Experience over Chore
• •Tradition & Craftsmanship
• •Discovery & Variety
• •Customer Well-being
• •Sustainability & Eco-consciousness
• •Authenticity & Trust
• •Flexibility & No Commitment

Best Practices

• •Focus on the "Why," Not Just the "What": Don't just describe products; explain *why* traditional shaving is better – the experience, the skin benefits, the satisfaction. Emphasize the transformation from a chore to a ritual.
• •Use Sensory Language: Appeal to the senses. Describe the "warm scented lather," the "smooth glide," the "calming routine," the "triumphant feeling of smoothness."
• •Maintain an Educative, Encouraging Voice: Position the brand as a knowledgeable guide, especially for those new to wet shaving. Use encouraging and supportive language, avoiding jargon where possible or explaining it clearly.
• •Highlight Quality and Craftsmanship: Consistently refer to the high standards, the careful curation of products, and the superior nature of traditional tools versus mass-market alternatives.
• •Weave in Core Values: Regularly touch upon key values like sustainability (eco-friendly, less plastic), discovery (new products, variety), and the no-commitment, customer-friendly approach.

Social Perception

Trusted Purveyor of Quality, Expert Guide to a Better Shave, Luxurious yet Accessible, Eco-Friendly Choice, Transformative Experience, Ideal Gift

Copy Examples

• •Headline: Ditch the Chore, Discover the Ritual. Body: Tired of battling your beard with plastic? The Personal Barber introduces you to the art of traditional wet shaving. Experience the smooth glide of a single, superior blade and the rich lather of artisanal soaps. Your morning routine is about to become your favorite part of the day. Explore our curated kits.
• •Headline: Shaving As It Should Be: Smooth, Satisfying, Sustainable. Body: Forget razor burn and landfill guilt. Our hand-picked selections of classic safety razors, nourishing creams, and eco-friendly blades deliver an unparalleled shave that’s kind to your skin and the planet. Join the club and feel the difference.
• •Headline: Your Journey to the Perfect Shave Starts Here. Body: New to traditional shaving? We’ve got you. Your first Personal Barber box includes our signature safety razor, a quality brush, and easy-to-follow guides to ensure a flawless, irritation-free shave from day one. Welcome to a world of refined grooming.
• •Headline: More Than a Shave, It's an Experience. Body: Each Personal Barber delivery is a new discovery – exceptional soaps from around the globe, invigorating aftershaves, and the finest tools of the trade, all personally tested by us. Elevate your grooming game and enjoy the variety.
• •Headline: The Barber-Quality Shave, In Your Own Bathroom. Body: Why settle for less? We bring the expertise and quality of a master barber right to your door. Indulge in superior products that make shaving a moment of calm and sophistication. Your face will thank you.