Brand Tone

Elegant & Luxurious, Gentle & Caring, Empowering & Confident, Modern & Direct, Informative & Educational

Brand Values

• •Self-Care & Pampering
• •Body Positivity & Confidence
• •Gentleness & Safety
• •Quality & Efficacy
• •Innovation & Normalization
• •Modern Femininity

Best Practices

• •Always Emphasize Luxury and Gentleness: Use adjectives like "luxurious," "pampering," "gentle," "soothing," "delicate," and "cherished." Highlight premium ingredients and the Scandinavian-inspired aesthetic.
• •Maintain an Empowering and Positive Voice: Frame intimate care as an act of self-love and confidence-building. Avoid language that pathologizes or medicalizes; instead, focus on beauty, comfort, and well-being.
• •Be Informative but Elegant: Explain the benefits of the "Vanicure" and individual products clearly and concisely, but always within a sophisticated and refined communication style. Avoid overly technical jargon unless explained simply.
• •Use Inclusive and Modern Language: Speak to "women" or "her" in a way that feels contemporary and relatable. Acknowledge the destigmatization of intimate beauty as a positive step forward.
• •Visual Consistency is Key: Ensure all accompanying visuals (photography, videography, graphics) align with the elegant, clean, and feminine aesthetic established on the website and Instagram. This reinforces the tone conveyed through text.

Social Perception

Pioneering & Niche Leader, High Quality & Gentle, Luxurious & Aspirational, Empowering & Stigma-Reducing, Slightly Pricey but Worth It for Many, Clear and Understandable Concept

Copy Examples

• •Headline: Elevate Your Intimate Ritual. Body: Discover The Perfect V. Scandinavian-inspired, dermatologist-tested care that pampers and beautifies. Because your V deserves its own luxurious beauty routine. #ThePerfectV #Vanicure #IntimateSkincare
• •Headline: Confidence Starts with Care. Body: Gentle, pH-balanced, and oh-so-luxurious. Our VV Cream and Gentle Wash are designed to soothe, hydrate, and leave your delicate skin feeling perfectly cherished. Embrace the Vanicure® today. #SelfCare #BodyPositivity #LuxuryBeauty
• •Headline: Beyond Basic. It’s Vanicure®. Body: Tired of ingrown hairs and irritation? Our Gentle Exfoliator, the second step in your Vanicure®, smooths and refines for beautifully serene skin. Experience the Scandinavian secret to V-care. #SmoothSkin #IntimateWellness #ThePerfectVLife
• •Headline: The Art of V. Body: Rejuvenate, enhance, beautify. The Perfect V offers a complete regimen inspired by nature and perfected by science for your most delicate area. It's not just skincare, it's a statement of self-love. #NordicBeauty #GynecologistTested #BeautyForYOU
• •Headline: Your V. Your Rules. Our Care. Body: From our refreshing VV Beauty Mist to our nourishing VV Serums, every product is a celebration of modern femininity. Feel comfortable, carefree, and confident. That's The Perfect V promise. #EmpoweredWomen #CleanBeauty #IntimateCareRevolution