Tono de Marca

Empowering, Educational, and Authentic

Valores de Marca

• •Holistic Wellness
• •Natural and Safe Ingredients
• •Female Empowerment and Community
• •Authenticity and Transparency

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Acknowledge the customer's struggles and frustrations with phrases like "We get it," "Tired of the cycle?," or "Your comfort is everything."
• •Balance Science with Simplicity: Use correct terminology like "pH balance" and "microbiome" to build credibility, but immediately explain them in simple, relatable terms. The goal is to educate, not intimidate.
• •Center the Founder's Story: Regularly weave Shavonne's personal journey into the copy. This is the brand's most powerful differentiator and reinforces authenticity and trust.
• •Focus on the "After" Feeling: Don't just sell a product; sell the result. Use aspirational and empowering language that describes the feeling of relief, confidence, and freedom that customers will experience after using the products.
• •Amplify Community Voices: Make user-generated content a hero. Regularly feature testimonials and reviews in marketing copy. Frame them as stories from the "pHBabe community" to strengthen social proof and the sense of belonging.

Percepción Social

The brand is perceived as trustworthy, revolutionary, and mission-driven in the feminine hygiene space. It is seen as a reliable source of information, creating highly effective and safe products. The founder, Shavonne, is viewed as a credible and relatable figure, and the brand's identity as Black-owned is a significant point of pride and attraction.

Ejemplos de Copy

• •Is your intimate wash *really* helping? 🤔 Many drugstore brands use harsh chemicals that disrupt your natural pH, leading to the very issues you're trying to solve. Our Her pHresh wash is different. Formulated with gentle, plant-based ingredients, it works *with* your body to maintain harmony. Ready to feel the difference? Tap the link in our bio. #pHBalance #FeminineWellness #KnowYourIngredients
• •Confidence Starts Here. Reclaim your comfort and wellness with our all-natural intimate care.
• •That "not so fresh" feeling? Let's talk about it.
• •More than a wash, it's a ritual. Created from a personal journey with BV, our Her pHresh formula is the gentle, effective solution you've been searching for. Infused with natural botanicals, it cleanses without stripping, supports a healthy vaginal microbiome, and restores your confidence with every use. Say goodbye to discomfort and hello to your perfect pH balance.
• •*(Video shows text on screen with a trending, calm audio track)* Text 1: Tired of discomfort and endless BV cycles? Text 2: Your body isn't the problem. Your old wash might be. Text 3: It's time for a solution made by a woman who's been there. *(Video ends with a shot of the "Her pHresh" bottle)* Caption: You deserve to feel good. We’re here to help. ✨ #ThePerfectPHBalance #BV #YeastInfection #FeminineHygiene