Brand Tone

approachable, encouraging, practical, and relatable

Brand Values

• •Empowerment: Helping individuals take control of their financial lives.
• •Practicality: Providing actionable advice and real-world solutions.
• •Accessibility: Making financial education understandable for everyone, regardless of their current knowledge.
• •Frugality & Resourcefulness: Promoting smart spending and creative ways to save and earn money.
• •Community: Fostering a supportive environment where people can learn and share their financial journeys.

Best Practices

• •Know Your Audience: Always write with the target reader in mind – someone looking for practical financial advice without complex jargon. Address their pain points and aspirations.
• •Use Relatable Language: Avoid overly formal or technical terms. Opt for clear, simple, and everyday language that resonates with a broad audience. Use "you" and "we" to create a sense of connection.
• •Be Encouraging and Positive: Frame advice in an optimistic and empowering way. Focus on solutions and the possibility of positive change, rather than dwelling on financial problems.
• •Prioritize Actionability: Ensure that copy leads to clear, actionable steps. Whether it's a tip, a guide, or a resource, the audience should know what they can *do* next.
• •Maintain Authenticity: Share genuine insights and relatable experiences (where appropriate). This builds trust and reinforces the down-to-earth nature of the brand.

Social Perception

helpful and trustworthy resource

Copy Examples

• •Headline for a blog post about saving money: "Stop Letting Your Money Slip Away! 7 Easy Swaps to Save Hundreds This Month."
• •Social media post (Instagram/Facebook): "Feeling overwhelmed by bills? You're not alone! We've got 3 simple budgeting tricks to help you get started and feel more in control. 💪 What's your biggest budgeting challenge? Share in the comments! #PersonalFinance #BudgetingTips #SaveMoney"
• •Email subject line for a newsletter: "Unlock Your Earning Potential: 5 Side Hustles You Can Start Today 🚀"
• •Call to action on a blog post: "Ready to take the first step towards a debt-free life? Download our free budget planner and start your journey today. You've got this!"
• •Tweet: "Don't let fear stop you from investing! Even small amounts can grow over time. 🌱 We break down the basics to get you started. #InvestingForBeginners #FinancialFreedom #ThePennysleever"