Brand Tone

Community-Oriented & Welcoming, Educational & Informative, Passionate & Enthusiastic, Traditional & Heritage-Focused, Friendly & Approachable

Brand Values

• •Education
• •Community Beautification
• •Love of Gardening/Horticulture
• •Preservation & Heritage
• •Fellowship & Connection
• •Service & Volunteerism

Best Practices

• •Prioritize Community: Always frame communications with a sense of inclusivity and shared purpose. Use words like "we," "us," "together," and "join us."
• •Share Knowledge Generously: Position the club as a helpful resource. Offer tips, answer questions (like the tulip FAQs), and highlight educational aspects of events.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic and positive language. Share photos and stories of members actively engaged and enjoying their work.
• •Connect to Pella's Heritage: When appropriate, weave in references to Pella's unique character, history, and events like Tulip Time to reinforce local identity.
• •Maintain a Friendly & Accessible Voice: Avoid overly formal or technical jargon unless explaining a specific gardening concept. Keep the language warm, inviting, and easy to understand for a general audience.

Social Perception

The Pella Garden Club is perceived as a dedicated, long-standing community organization deeply involved in the beautification and cultural heritage of Pella, Iowa. They are seen as key contributors to local events, especially the renowned Tulip Time festival, where they organize flower shows and have traditionally sold tulip bulbs as a fundraiser. The club is respected for its commitment to educating the public about gardening and promoting a love for plants. Their efforts in projects like the Brinkhoff Windmill restoration highlight their commitment to the broader community beyond just gardening. They are viewed as a welcoming group, actively seeking new members to continue their legacy.

Copy Examples

• •Facebook Post (Event Promotion): Join us this Saturday at the Scholte House! Our members are excited to share their passion for fall blooms with a hands-on centerpiece workshop. Learn new skills, meet fellow garden lovers, and create something beautiful for your home! #PellaGardenClub #FallGardening #CommunityBlooms
• •Website Membership Drive: Sow the seeds of friendship and beauty! For over 60 years, the Pella Garden Club has been dedicated to making Pella bloom and sharing the joy of gardening. Become a member today and help us grow our legacy. Learn more about our meetings and projects!
• •Instagram Post (Showcasing a Project): Our dedicated members were hard at work this week at Wonder Spelen, tending to the gardens that bring so much joy to our community! It’s amazing what a little teamwork and a lot of passion can achieve. #PellaProud #CommunityGardening #VolunteerSpirit
• •Newsletter Snippet (Educational Tip): Did you know the best time to plant your tulip bulbs in our Zone 4-7 area is late October or mid-November? The Pella Garden Club is here to help you create a stunning spring display. Visit our website for more tulip planting FAQs! #GardeningTips #PellaBlooms
• •Local News Ad (General Awareness): Cultivating Beauty, Growing Community. The Pella Garden Club: Your local hub for gardening education, community projects, and a shared love for all things green. Discover upcoming events and how you can get involved at pellagardenclub.org.